Biography

Sam Conniff Allende is the founder and former CEO of Livity, a multi-award-winning youth marketing agency. Sam has led the way in creating the unlikeliest and yet highly successful collaborations between brands and bright young people on the edges of society, ones which have resulted in real innovation. He has worked with Google, Unilever, PlayStation, Red Bull and Dyson, and runs Be More Pirate workshops and talks at these industry-leading companies. Sam lives in London, and Be More Pirate is his first book.