Afterword by Professor Stephen Hawking
"Reads like a thriller - and reveals many secrets... one of the great entrepreneurial stories of our time" (Washington Post)
From the age of eight, when he watched Apollo 11 land on the Moon, Peter Diamandis's singular goal was to get to space. When he realized NASA was winding down manned space flight, he set out on one of the great entrepreneurial adventure stories of our time. If the government wouldn't send him to space, he would create a private space flight industry himself.
In the 1990s, this idea was the stuff of science fiction. Undaunted, Diamandis found inspiration in the golden age of aviation. He discovered that Charles Lindbergh made his transatlantic flight to win a $25,000 prize. The flight made Lindbergh the most famous man on earth and galvanized the airline industry. Why, Diamandis thought, couldn't the same be done for space flight?
The story of the bullet-shaped SpaceShipOne, and the other teams in the hunt for a $10 million prize is an extraordinary tale of making the impossible possible. In the end, as Diamandis dreamed, the result wasn't just a victory for one team; it was the foundation for a new industry.
For the last 50 years, drug prohibition laws have put the market for illegal drugs into the hands of organised criminals. Now, it’s time to take control.
Ending the failed war on drugs will reduce drug-related violence, tackle organised crime, end the needless criminalisation of millions, and will halt the drain on government funds and resources.
In this book, global opinion-leaders on the frontline of the drug debate describe their experiences and perspectives on what needs to be done. Highlighting the pitfalls behind drug policy to-date and bringing to light new policies and approaches, which make a clear case for galvanizing governments to end the war on drugs – once and for all.
In September 2012, a YOUGOV poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson.
With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In The Virgin Way: How to Listen, Learn, Laugh and Lead, Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him – from politicians, business leaders, explorers, scientists and philanthropists – Richard reflects on the qualities he feels are essential for success in today’s world.
This is not a conventional book on leadership. There are no rules – but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether you’re at the beginning of your career, or head of a Fortune 500 company – this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader – not just a boss.
Looking for advice on setting up your own company, improving your career prospects, or developing your leadership skills? Why not ask Richard Branson?
In Like a Virgin: Secrets They Won't Teach You in Business School, Richard distils and shares the wisdom and experience that have made him one of the world's most recognised and respected entrepreneurs. From his 'Top 5 secrets of Business Success', to hard hitting discussions about the global financial crisis, this book brings together his best advice on all things business.
It's business school, the Branson way.
'Doing good can help improve your prospects, your profits, and your business; and it can change the world. We must change the way we do business' - Richard Branson
Can we bring more meaning to our lives and help change the world at the same time?
In Screw Business as Usual, Richard Branson at his brilliant and motivating best, shares some fascinating and inspiring stories about the people who are already leading the way in transforming business into a force for good, for people and for the planet. Reflecting on some of his own experiences, and those of the Virgin Group, he also shares his new vision for the future and describes how businesses can help create a more prosperous world for everyone.
It's time to turn capitalism upside down – to shift our values, to switch from a just profit focus to caring for people, communities and the world and to turn our work into something we both love and are proud of. It's time to Screw Business as Usual.
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
Branding is one of the most important aspects of marketing for any enterprise. In this straightforward and captivating guide, Paul Dickinson who has worked to define some of the biggest brands in the world, shows how an eye for detail and design can help to re-energise any company or organisation.
In this book, you'll find out how simple brand identifiers like colour and 'feel' can make powerful statements about your company, no matter what its size. Paul Dickinson shows how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Fascinating case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans will enable you to do the same.
As far back as stories go, pioneers have reached for the skies. In the last two hundred years, they have mastered the air and made the modern world possible. Today they are bringing outer space within our reach. They're inventors and toymakers, amateurs and adventurers, visionaries, dreamers and, yes, crackpots. Some have called them irresponsible, even dangerous. But Richard Branson has met many of them. He has worked with them, funded them, and flown with them. He admires them, and trusts them, and thinks they and their kind are our future.
In this book Richard Branson looks at the history of flight through the stories and people who have inspired him throughout his life. In these pages you will find tales of miraculous rescues; of records made and broken; of surprising feats of endurance and survival, including some of his own adventures, as well as developments in the future of air travel (and space travel). It is a story of pioneers, and of course it includes the world famous Montgolfiers and the Wright brothers, but he also wants to describe some of the lesser-known trailblazers. People like Tony Jannus, who in 1914 created the first scheduled commercial flight in the world, flying his passengers over the waters of Tampa Bay at an altitude of just fifty feet! The 'bird man' Leo Valentin, who in the 1950s jumped from 9,000 feet with wooden wings attached to his shoulders. And Branson's friend Steve Fossett, who dedicated his life to breaking records and having adventures.
This is their story. It is also, in a small way, his own.
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.
Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
This is the worldwide bestselling autobiography of iconic entrepreneur Sir Richard Branson, featuring his take on his latest business ventures, personal achievements and intrepid adventures.
In Losing my Virginity, you'll discover how Sir Richard is committed to building a better world through responsible, holistic business practices and ventures such as the Virgin Health Bank, which is contributing to regenerative medicine, Virgin Fuels, which has pledged £200 million to renewable energy projects, and his company's charitable arm, Virgin Unite. You'll also learn about how Sir Richard and his company are reaching for the stars in a new era of commercial space travel with Virgin Galactic.
With insights into this very public figure's personal life as well as his business successes and the lessons he's learned along the way, this is an amazing memoir, motivational business guide and inspiring story that will capture your imagination.
It's hardly a surprise to discover that Sam Branson has a love of adventure and a real concern about our future in a world where the climate is changing rapidly. Journeying into the heart of the Arctic wilderness with his father and a film crew, Sam explores the changing landscape and the lives of the native Inuit people who have survived in a relentlessly inhospitable environment for 5000 years.
Sleeping on frozen seas and encountering majestic polar bears, Sam and his father embark together on a winter expedition which Sam must ultimately complete on his own, finding new depths of resilience and courage in a formidable and breathtaking landscape.
Richard Branson is an iconic businessman. In Screw It, Let's Do It, he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business. He also looks to the future and shares his plans for taking his business and his ideas to the next level.
Richard reveals the new and exciting areas into which Virgin is currently moving, including biofuels and space travel, and brings together all the important lessons, good advice and inspirational adages that have helped him along the road to success. This is a fantastic motivational business book that will help every reader achieve their own dreams.
Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals.
Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business.
In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving.
But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success.
Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages.
Sir Richard Branson is a hugely successful international entrepreneur, adventurer and icon, and is founder of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It, Business Stripped Bare, Screw Business as Usual and Like a Virgin are all international bestsellers. He is also the author of Reach for the Skies. He lives on Necker Island in the British Virgin Islands and is married to Joan and has two grown-up children - Holly and Sam.