Some men are born to lead. Others, not so much…
Danny Wallace was bored. Just to see what would happen, he placed a whimsical ad in a local London paper. It said, simply, 'Join Me'. Within a month, he was receiving letters and emails from teachers, mechanics, sales reps, vicars, schoolchildren and pensioners - all pledging allegiance to his cause. But no one knew what his cause was. Soon he was proclaimed Leader. Increasingly obsessed and possibly power-crazed Danny risked losing his sanity and his loyal girlfriend. But who could deny the attraction of a global following of devoted joinees?
A book about dreams, ambition and the responsibility that comes with power, Join Me is the true story of a man who created a cult by accident, and is proof that whilst some men were born to lead, others really haven't got a clue.
"One of the funniest stories you will ever read"
"The hilarious true story of a bunch of strangers being swept up in a bored man's experiment"
The Wallace Report is a countrywide survey of 2000 people aged 18 and over comissoned by Danny Wallace as part of his research for his book I Can't Believe You Just Said That which investigates rudeness and its effects in everyday life.