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Reviews

  • Full of jokes, conundra and startling insights...Eco has both moved with the times and moved his discipline along... Few will come to Kant and the Platypus for a bulletin on the world of literary theory...what the general reader will find here is an extraordinary mind at play

    Sunday Times
  • A typical Eco book in its scope and vastness of ambition. In his hands, semiotics is transformed from a specialist branch of learning into a theory of everything...readers will not fail to be stimulated

    Daily Telegraph
  • Eco's sensitivity to the mysteries of signification supplies the irony and perceptiveness of his essays. Here, he addresses the mysteries themselves. He does it in characteristic fashion, with wit and invention; but with serious intent too... Eco deploys all his skills of anecdote and illustration, pleasurably decorating an earnest and complicated matter

    Financial Times
  • Umberto Eco is perhaps the leading contemporary representative of the philosophy of semiotics... The discussion is consistently fertile and provocative and provides a wealth of suggestive anecdotes and illustrations

    Spectator

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