• "An entertaining survey of the main characteristics of farmed animals and a sobering account of how these have been ignored"

  • "Presents information and anecdotes without ever preaching"

    Independent on Sunday
  • "Compassionate, compelling and often tear-jerking... Anyone who has a heart will be reduced to tears, if not to vegetarianism, by Masson's argument"

    Daily Mail
  • "In this latest leg of Jeffrey Moussaieff's journey through the animal kingdoms, this perceptive writer peels back our prejudices to reveal the depth of feeling and thought in animals' minds and the leap we must make to be worthy of understanding them. Eye-opening, warm, thoroughly engaging"

    Ingrid Newkirk, President of PETA
  • "Wrenching, yet vitally important... At last a voice for the domestic animals who need it most. While every attention is paid to wild animals and to pets, farm animals are systematically ignored because the fact that we kill and eat these sentient beings is almost unbearable to acknowledge. Yet if that is what we are doing, we must acknowledge it. We must understand our actions. This powerful, excellent book is not for cowards"

    Elizabeth Marshall Thomas, author of The Hidden Lives of Dogs

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