• "If only I had read this book at the beginning of my career, where would I be now?"

    Sir Terence Conran
  • "This book isn't just about business. It's also about life. That's why you should read it."

    Sir John Hegarty
  • "One of the most honest books I’ve read in a long, long time. Maybe forever."

    Erik Hansen,
  • "Crammed with ideas and rich in the kind of quotations that have a way of giving you a jolt up the spine and lodging themselves in your brain."

    Time Out

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