Reviews

  • "An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson."

    Forbes
  • "A fascinating, fluent and original book from one of the giants of behavioural science."

    Tim Harford, author of The Undercover Economist Strikes Back
  • "It's a book that is guaranteed to be a bestseller among marketeers, but it should also be a must-read for any professional or consumer – in other words, all of us."

    David Halpern, CEO, the Behavioural Insights Team, author of Inside the Nudge Unit
  • "Cialdini is no foubt the godfather of persuasion, and I wouldn't be surprised if Pre-Suasion causes another revolution in the influence arena … it is mind-blowing"

    Management Today
  • "The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I'll be recommending it for years and years."

    Amy Cuddy, author of Presence
  • "An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again."

    Adam Grant, author of Originals and Give and Take
  • "Cialdini collates an impressive array of studies suitable for academic and general readers."

    Books of the Year, Times Higher Education
  • "No social psychologist's research has been used more often or successfully than that of Robert Cialdini, who literally "wrote the book" on influence. Now, he's done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini - authoritative, original, and immediately practical."

    Richard H. Thaler, co-author of Nudge and author of Misbehaving
  • "Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful."

    Chip Heath, co-author of Switch and Made to Stick
  • "Both accessible and intellectually rigorous"

    Books of the Year, The Times