‘Excellent’ Martin Wolf, Financial Times Books of the Year
‘Essential’ Daniel Pink, author of Drive
‘Wonderful’ Martin Ford, author of The Rise of the Robots
WELCOME TO THE GIG ECONOMY
Between Uber drivers and Airbnb hosts, freelance jobs are becoming an increasingly prominent part of our economy.
GIGGED goes inside the Silicon Valley companies leading the way to this emerging ‘gig economy’. It tells the stories of the workers – from computer programmers to online comment moderators – who are getting by in a new wave of precarious, short-term employment. And it sketches out what tomorrow’s economy might look like: one where the fortunate get to work when they want, how they want, while the rest live lives of extraordinary hardship.
It might just be the future of work for all of us.
*Longlisted for the FT/McKinsey Business Book of the Year Award*
Praise for GIGGED
‘Well researched and beautifully written . . . Essential reading for anyone who is interested in understanding the future of our economy and society.’ Ha-Joon Chang, author of 23 Things They Don’t Tell You About Capitalism
‘Well crafted . . . a multitude of anecdotes supported by data and extensive reporting.’ Forbes
‘Kessler’s timely book explores the personal, corporate and societal stories behind a massive tech-driven shift away from permanent office-based employment.’ Books of the Month, Financial Times
‘Kessler illuminates a great divide: For people with desirable skills, the gig economy often permits a more engaging, entrepreneurial lifestyle; but for the unskilled who turn to such work out of necessity, it’s merely “the best of bad options”.’ Harvard Business Review
‘Sarah Kessler writes like a dream. If you want to know how work is changing and how you too must change to keep up, you must read this book.’ Dan Lyons, author of Disrupted
What does working in the new “gig economy” of flexibility combined with insecurity feel like? This excellent book by the journalist Sarah Kessler will help those who have no experience of this way of earning a living appreciate the answer. This new labour market offers a measure of freedom and opportunity. But it also does not allow people to make the plans they need if they are to lead a fulfilled life. Reform must come.
Sarah Kessler’s wonderful book offers unprecedented illumination of the promise, and the peril, of the gig economy by taking a deep and intimate dive into the day-to-day lives of the workers who rely on it. The resulting insights are important and often troubling.
With deep reporting and graceful storytelling, Sarah Kessler reveals the ground truth of a key part of the American workforce. Her analysis is both astute and nuanced, making Gigged essential reading for anyone interested in the future of work.
In this well-researched and beautifully written book, Sarah Kessler provides a very accessible but sophisticated analysis of the “gig economy”. While vividly telling moving stories about individual hardships and achievements, it provides a broad perspective that helps us see the gig economy as the latest manifestation of the long-running historical struggle over power, security and risk between different classes. It is essential reading for anyone who is interested in understanding the future of our economy and society.
Kessler illuminates a great divide: For people with desirable skills, the gig economy often permits a more engaging, entrepreneurial lifestyle; but for the unskilled who turn to such work out of necessity, it’s merely ‘the best of bad options.’