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  • A road map for design and engineering genius, an anthropology of the modern age and an unprecedented view into one of the most secretive companies in history.

    Financial Times
  • Merchant tells a far richer story than I — having covered Apple for years as a journalist — have seen before.

    Lev Grossman, New York Times
  • The best account of the contemporary world’s single greatest technological miracle.

    Bloomberg, Must Reads of 2017
  • Brian Merchant is a lovely writer... formidable... fascinating.

    Hugo Rifkind, The Times
  • A remarkable tale... the story it tells is compelling, even addictive - almost as addictive as the iPhone itself

    The Wall Street Journal

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