• "A road map for design and engineering genius, an anthropology of the modern age and an unprecedented view into one of the most secretive companies in history."

    Financial Times
  • "Merchant tells a far richer story than I — having covered Apple for years as a journalist — have seen before."

    Lev Grossman, New York Times
  • "The best account of the contemporary world’s single greatest technological miracle."

    Bloomberg, Must Reads of 2017
  • "Brian Merchant is a lovely writer... formidable... fascinating."

    Hugo Rifkind, The Times
  • "A remarkable tale... the story it tells is compelling, even addictive - almost as addictive as the iPhone itself"

    The Wall Street Journal