The rules of entertainment have changed. Last year, the vlogger PewDiePie made more money from his YouTube videos than high profile movie stars such as Meryl Streep, Cameron Diaz and Anne Hathaway. And no one knows more about how it works than Robert Kyncl, Chief Business Officer at YouTube.
Youtube is the first truly global media platform, reaching 87% of all online adults in the UK. Streampunks not only tells the inside story about who and what we watch on our screens, but also the new ways that students are taught; how minorities are thought of, depicted and treated; how small businesses advertise; the way Hollywood scouts talent and formats its shows; the ways brands advertise; the way music is discovered and consumed; and the way stories are told.
This book is for the legions of creative people who want to learn how to become the next youtube stars. It’s for the members of legacy media who want to understand where the future is headed. And it’s for all those who love good storytelling about the people who influence how we are entertained, educated and inspired.
Streampunks will the definitive book on Youtube, the new platform changing the face of entertainment.
Robert’s vision is clear and compelling: the future of media will be one in which fans decide what matters
Thinking of starting your own new media career? Read Streampunks first. It's a revealing, thoughtful portrait of what success in the digital age really takes
If you want to understand how media is changing, you need to understand YouTube. Streampunks is a fascinating look into the imaginative and determined minds of the people who are changing what we watch
Discovering YouTube was the happiest accident of my life. It’s allowed me to share my comedy with the world and reach an entirely new global audience. Fans have even told me they’ve learned English from watching my show on YouTube—which is a mistake
I grew up in Cuba without access to the Internet. When I finally came to the United States, YouTube became my window to the world. Streampunks is an amazing description of experiences similar to mine