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Reviews

  • Imagine a world where nerds reign supreme...That is the universe that Douglas Edwards stepped into in 1999...Edwards was a fish out of water from the outset...His inside story is thus told from an outsider's point of view. For you and me, it's no bad thing...His insight into the minds of Page and Brin is instructive...a front-row seat to one the most extraordinary success stories of recent memory

    Danny Fortson, Sunday Times
  • Douglas Edwards spent six years in the Googleplex as Google's first brand manager, and I'm Feeling Lucky is a rare insider's account of the company's birth pangs and its early years. He can personally vouch for the goodies.

    James Harkin, Financial Times
  • [An] extremely useful insider guide...Douglas Edwards...walks into the maelstrom of a start-up full of twenty-somethings where visitors genuinely wonder "who trashed the chairman's office?"

    Pat Kane, The Independent
  • An enjoyable account of the struggles a creative marketing guy faced in the early days of Google, when the company was run by geeks with a messianic faith in "Efficiency, Frugality, Integrity"

    Andrew Keen, New Scientist

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