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Reviews

  • There is no better guide to the new map of the economic world than Jim O'Neill

    Niall Ferguson, author of The Ascent of Money and Civilisation
  • O'Neill has redefined how investors and Western business leaders see the world. This book tells the unlikely story of how O'Neill developed this path-breaking idea... lively, powerful and highly accessible

    Gillian Tett, Financial Times
  • Jim O'Neill challenges the lazy consensus and persuades us that the great swing to the East should be welcomed rather than resented by an anxious West. This is a book we all needed

    Sir Martin Sorrell, CEO, WPP
  • O'Neill has changed how the world thinks about economic growth - and how the BRICs think about themselves

    Lloyd Blankfein, chairman and CEO, Goldman Sachs
  • Jim O'Neill is Goldman Sachs' rock star

    Business Week
  • Eye-catching, startling . . . has many merits

    Management Today
  • Reveals the next stages in the progress of the non-Western economies which have come to dominate corporate life across the world

    Daily Telegraph
  • A passionate riff on the subject. O'Neill's enthusiasm for the BRIC story stands out

    The Financial Times
  • The top foreign-exchange economist anywhere in the world in the past decade

    Gavyn Davies, former BBC chairman
  • The guru of Goldman Sachs has long been ahead of the curve

    Blake Hounshell, Foreign Policy

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