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  • An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit.

    David Rowan, editor, WIRED
  • From the commercial vortex of the internet, Lovell has neatly forged The Curve, a comprehensive consumer-buyer model any business can lucratively exploit.

    The Observer
  • How do you make money when cyberspace is heaving with freeloaders who expect to get their news, games, software and music free? Nicholas Lovell offers a new business orthodoxy: he reckons the key to online commerce is a curve

    Sunday Times (Books of the Year)
  • Arresting. Lovell argues his case colourfully and fluently

    Financial Times
  • Business is changing. The days of one-size fits all are over. From pay-what-you-want pricing to niche customization, customers have come to expect (and demand) more. The Curve welcomes us to this new reality and shows us how to take advantage of the exciting opportunities it offers.

    Jonah Berger, author of Contagious: Why Things Catch On
  • Before reading this book, I was behind the curve. Now, I'm behind The Curve - as a supporter of Lovell's provocative and important thesis that marketers have to think very differently today about the relationship between pricing and value

    Robert Cialdini, author of Influence

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