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Reviews

  • A handbook of practices that will help you get into your customers' heads, deliver good value and win the sale

    Daniel H. Pink, author of To Sell is Human and Drive
  • I love it. This book will set the tone for years of work to come. The CEB team has just added the HOW to the WHAT that we have all been searching for since we launched into the Challenger journey

    Mitch Little, vice president, worldwide sales and applications, Microchip Technology Inc.
  • An essential new way to think about the sale

    Seth Godin, author, Linchpin
  • Lays out a blueprint for how sales and marketing departments must rethink their approach to winning more business. What worked in the past is clearly having diminishing returns today and will likely lead to failure in the future

    John Graff, vice president, corporate marketing, National Instruments
  • 'Provides evidence-based insights and practical guidance for solving one of today's most pressing commercial challenges: complex decision making within customer organizations. It clearly shows what distinguishes the best sellers and marketing organizations from the rest

    Pinder Sahota, general manager, Smith & Nephew

About the Author

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