Due for release 3rd May 2018

Be More Pirate

Or How to Take On the World and Win

Sam Conniff Allende


'I'd rather be a pirate than join the navy' - Steve Jobs

Have you ever wanted to make your mark on the world and wondered how?
Have you ever wanted to stand up to the system, break it, or make it better?
Have you ever wondered how to find success amidst unpredictability?

The answer? Be More Pirate.

In Be More Pirate, Sam Conniff Allende reveals the game-changing innovations of 18th century pirates and identifies five key takeaways that will help you spark change and achieve success:

· REBEL: Draw strength by standing up to the status quo
· REWRITE: Bend, break, but ultimately rewrite the rules
· REORGANISE: Collaborate to achieve scale not growth
· REDISTRIBUTE: Fight for fairness and make enemies of exploitation
· RETELL: Weaponise stories and tell the hell out of them

Using these pioneering strategies as examples and looking to modern-day pirates like Banksy, Elon Musk and Malala for inspiration, Conniff Allende shows you how to build your own manifesto, a pirate code 2.0 fit for the uncertain 21st century. Whatever your ideas or the scale of your ambitions, Be More Pirate will revolutionise the way you think, work and live.

Sam Conniff Allende is the founder and former CEO of Livity, a multi-award-winning youth marketing agency. Conniff Allende has led the unlikeliest collaborations between brands and bright young people on the edges of society, resulting in real innovation. He has worked with Google, Unilever, PlayStation and Dyson, and regularly speaks and runs Be More Pirate workshops at these industry-leading companies.

  • Portfolio Penguin
  • Published 3rd May 2018
  • 320 Pages
  • £9.99