• Scientifically grounded and personally implementable. It's a winner

    Robert Cialdini, author of 'Influence and Pre-Suasion'
  • Sean Young has taken psychology research and applied it outside the research lab, helping people make lasting changes to their behaviours.
    In this book, he shares a process and tools so that we can make these changes ourselves

    Adam Grant, author of 'Originals' and 'Give and Take'
  • A must-read for anyone who's been unable to keep a New Year's resolution or failed at making a lasting change in any other
    area of their life or work.

    Jonah Berger, author of 'Contagious'

Strictly Necessary


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