Reviews

  • I've learned more about strategic thinking from Fred than I did in my time at Harvard Business School

    John Smith, COO, Burberry
  • A must read for everyone who ever deals with complex important challenges. There are many take-away gems here that will help you push through the knotty centre of hard-to-resolve problems. Highly recommended!

    Richard Rumelt, Harry and Elsa Kunin Emeritus Professor of Business & Society at the University of California and author of Good Strategy, Bad Strategy
  • You can learn more from him in a few hours than taking a strategy course over a semester as part of your MBA program!

    Rajat Sharma, Director, Business Operations, LinkedIn
  • Fred's energy and expertise shine through irrespectively of the training delivery method, and our 500+ learners this year have commented on clear frameworks, engaging style, and relevant examples every time

    Tanya Dowling, Global Academy Manager, HSBC
  • Bold new thinking and innovation is hard. This book gives a wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy

    Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe
  • Practical and comprehensive, How to Be Strategic reveals how to build your strategic mindset and gives you the most powerful tools.

    Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands

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