London by Design

London by Design

The Iconic Transport Designs that Shaped our City


Curated and designed by the experts at The London Transport Museum, this collection showcases London's 100 greatest transport design icons from the past 150 years.

From TfL's exclusive Johnston font; Westminster Station's ground breaking architecture; Paolozzi's Tottenham Court Road Station mosaics; the classic S-Stock Underground train; Henry Beck's original tube map, and even Oxford Circus' 'Scramble Crossing', to the Black Cab, and the Routemaster - old and new - London by Design delivers behind-the-scenes analysis of these iconic designs from industry experts, accompanied throughout by beautiful images, drawings, artwork and photography, from the London Transport Museum's archive.

This beautiful book is a ideal for any art, architecture or design lover, as well as any passionate Londoner or tourist to our world-famous capital.


  • The book is beautifully illustrated and a nice introduction to anyone who visits the exhibition or just wants to know more about transport design in London.
    Tabish Khan, The Londonist

About the author

London Transport Museum

As an educational charity, London Transport Museum works with over 125,000 young people each year, equipping them with skills and confidence to play a successful role in society.
Learn More

Sign up to the Penguin Newsletter

For the latest books, recommendations, author interviews and more