Puffin World of Stories

“Reading for pleasure is the most important gift you can give children. In our schools we teach children to read, but we also need to bring to life the joy of books."

Jacqueline Wilson, Puffin World of Stories Ambassador

Schools across the UK are struggling to invest time and money in reading for pleasure, which as a publisher we know is crucial to a child’s future success in life.

According to research from the National Literacy Trust, 10-year-olds who enjoy reading have a reading age 1.3 years higher than their peers who do not enjoy reading, rising to 3.3 years by the age of 14, while children who enjoy reading are more likely to have higher levels of mental wellbeing than their peers.

To address this issue, we’ve been working in partnership with the National Literacy Trust since September 2018 to pilot Puffin World of Stories in 50 disadvantaged primary schools. Participating schools are located in clusters local to our offices in South London, our warehouse in Essex, and Middlesbrough and Tyne and Wear – some of the most literacy-vulnerable parts of the country.

To create hubs of creativity and imagination, each participating school received boxes of brand new books to reinvigorate their reading corner or library, and teachers and librarians attended specialist training, filled with ideas to make reading for pleasure part of their school culture and bring stories to life.

Results from the pilot show that 100% of those running the library feel better equipped to develop a reading community upon completing the training and that they were better informed about how to about how to engage with pupils to inspire reading for pleasure.

Based on the success of the pilot, Puffin World of Stories is expanding and will support 80 new schools from September 2019. 

“This week we have received our books and all we can say is WOW! What a tremendous donation. We are thrilled and excited. Thank you so very, very much on behalf of the staff and pupils. We are busy stamping and distributing them and can't wait to get reading!”

Puffin World of Stories participant 2018/19