A potential reader may first see a book in a bookshop, a supermarket, a library, on their phone or computer. In these different scenarios, certain elements of your design will have to work harder.
While all elements of the cover (front, back and spine) need to work together, remember that the front cover in particular has to be eye-catching. It should stand out within a crowded bookshop setting, as well as on screen at a reduced size for online shopping.
The front cover is what will draw people in, but the blurb on the back cover is often what makes them decide to buy the book. It’s important that the design for this is clear and well laid out, but also that it works with the design of the cover as a whole.
The spine is often the only part of the cover that is visible in a bookshop display, as well as on bookshelves at home. It needs to work very hard to clearly show the title, author and logo. It should look attractive on its own as well as being an integrated part of the overall design.
Feeling more prepared?
Why not take a look at the 2021 winners and read the judges’ comments on what made those covers stand out for them.