The result was a lavish highly illustrated book bound in real cloth which perfectly reflects Soho House’s brand values and ethos. Soho House was given a three month exclusivity period to sell copies they had purchased both to their members and in their various properties worldwide before the book was released to the general public.
You may think that this would be quite a niche partnership with limited reach – i.e. just the members. This is not the case. We’ve sold over 10,000 copies of this to the wider public through retailers like Amazon and Waterstones and even Oliver Bonas. The book was flagged prominently on Amazon and was number one in its Interiors chart for months.