The Penguin Partnerships team created 135,000 branded editions of Amy Lawrence’s Invincible to sit inside the club’s exclusive membership tins. The book, which documents the prolific team’s greatest season, was customised to meet Arsenals requirements.
Re-worked to fit Arsenal’s brief, the new edition incorporated a foreword by Arsène Wenger, a brand new introduction from the author ‘On Being a Fan’ and was completed with branded club artwork.
The tins were launched ahead of the 2015-16 season, to incentivise fan membership.
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