Peppa Pig & Müller

Peppa Pig & Müller

Müller ran a 12-week on-pack promotion offering free Peppa Pig books with Fromage Frais, Fruit Juice Jellies and Little Stars Fromage Frais yoghurts.

The campaign won an IPM award for Partnership Marketing and had a phenomenal response record (350,000 books were claimed, FOP increased by 15%, AWP by 37% and over 13M extra pots were sold).