The key idea around this book cover design was to make it fun! I wanted the cover to draw young people in to make them want to read poetry, in the same way that Benjamin Zephaniah does. As I feel that Benjamin was able to create poetry not only for young people but for all generations with different backgrounds to relate to. I wanted my design to create a vibrant atmosphere that would represent the poems. I chose to play on neon signs to give a young atmosphere. I also feel that it adds a connection to poetry slam where people would all come together in bars and spaces to express themselves to others.