Benjamin Zephaniah’s poems enter with a bang. To create similar impact in my design, I used the imagery of a turkey bursting through a doorway – powerful and ready to challenge the reader, but with a playful twist. Taking inspiration from superhero posters – a genre popular with the age range and linking to the book’s own themes of heroism – I gave the turkey a bold stance, reinforced by a vibrant, Reggae inspired colour scheme. His shadow stretches down behind the title, hinting at more to come and implying, like the poems, that one turkey (or person’s) potential is bigger than they know.
Comments from the judges:
‘This is an amazing cover – it’s very striking and stood out from the other entries with its bold design. I love the brilliant use of the black and yellow, and the characterful turkey in its superhero pose. It has humour and confidence and we think kids would reach to pick up Benjamin Zephaniah’s wonderful collection of poems with this cover design’ Francesca Dow – Managing Director, Penguin Random House UK Children’s
‘This cover stood out amongst the hundreds of entries from the minute we first saw it. All the elements, image, typography and colour combine perfectly – it’s spot on and there was no doubt that it was the winner’ Anna Billson – Art Director, Penguin Random House UK Children’s
‘This cover was very much “it” from the jump for me. It does everything Aphra wanted it to do. We loved the front cover, we loved the turkey, we loved the type, we loved the spine and the back . . . perfect!’ Dapo Adeola
‘I loved this cover – all the key ideas are communicated so well and it shows a great use of colour. I think it’s edgy and will appeal to children and teens. It looks very good as a thumbnail as well as a printed cover – it ticks all the boxes – it really is a winner in our eyes’ Sabina Radeva