New and forthcoming

User Friendly

Cliff Kuang (and others)

How you use something defines what it does.

Whether for a computer game or a pair of shoes, user design is what makes or breaks a modern product. And as the software that drives our lives gets ever more intuitive and personal, designing the right experience for users matters more than ever.

So how can brilliant design turn function into elegance? Are there lasting principles behind it that we can learn? Why do some designs take root while others wither?

In this entertaining and beautiful book, Cliff Kuang -- a writer at Wired -- and Robert Fabricant -- a brilliant design mind -- guide readers through the myriad ways that designers are reshaping our behaviour, with fascinating stories ranging from healthcare and banking to dating and voting. You'll learn the hidden rules of experience that tap into our deepest desires and habits, and that reframe how we use the defining products of our time.

Make The First Move

Whitney Wolfe Herd

Whitney Wolfe isn't your average twenty-something. At 24 she was a co-founder of one of the world's most successful start-ups, Tinder. By 25, she was at the centre of an excruciatingly public breakup with one of her Tinder colleagues, which soon morphed into an even more excruciatingly public lawsuit, and she thought her life was over.

Two years later, she is the CEO of Bumble - a feminist dating app determined to right the cultural wrongs of other less forward thinking services - with a hive of 10 million registered users who relish her super-smart, take no prisoners approach to life.

On Bumble, women have to make the first move, an attitude and approach to life that Wolfe encourages beyond the app to love, life and work too. In her debut book, Wolfe shares her trade secrets - from how to create a Bumble profile that draws men like bees to honey, to Jedi mind tricks for silencing the insecurities that hold women back.

Make the First Move channels Wolfe's distinct voice and experience, acting as a modern manifesto for taking action in your career, life and love.

Leap and the Net Appears

Raegan Moya-Jones

When Raegan Moya-Jones was told by her overbearing male boss that she didn't have an 'entrepreneurial bone' in her whole body, she almost laughed in his face. What he didn't know was that the business she'd been secretly working on in the small hours of the night after putting her baby to bed had just hit a revenue of $1 million.

Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise and one that Beyoncé, Gwen Stefani and the Duke and Duchess of Cambridge loyally support.

In this clever, relatable and iconoclastic success story, Moya-Jones busts every myth and misconception about women in business and argues that women should embrace the attributes that set them apart from men. Blanket conventions and perceived barriers attached to the female entrepreneur can be transformed into assets and profit - all you have to do is take the leap.

Dog Personalities

Dog Personalities

THE PERFECT GIFT FOR DOG LOVERS

We all know that dogs have personalities as colourful and unique as any human. They can be confident and dominant – born leaders – or shy and timid. They can be obedient, laid back, cheeky or stubborn. They can be prima donnas, stroppy so-and-sos or lazy sods – just like us.

With so many characters you’ll recognise, and based on the Instagram account with hundreds of thousands of followers, Dog Personalities reveals ours canine counterparts, all with imaginative backstories and photographs guaranteed to make you smile.

Maximize the Middle

Scott Belsky

Silicon Valley is full of start-up success stories; every day stories emerge of a new company with the potential for a billion-dollar valuation and plans for global domination.

But what can we really learn from these stories? How many of these start-ups are genuinely successful in the long term? When nine out of ten start-ups end in spectacular burnout, how can we ensure our own success story?

While most books and press focus on the more sensational moments of creation and conclusion, Maximize the MIddle argues that the real key to success is how you navigate the ups-and-downs after initial investment is secured. It will give you all the insights you need to build and optimize your team, improve your product and develop your own capacity to lead. Building on seven years' of meticulous research with entrepreneurs, small agencies, start-ups and billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure and thrive in the long term.

Reboot

Jason Stockwood

The tech revolution will hit us all soon. How can any organisation survive and thrive?

Headlines predict that whole industries will be decimated by Artificial Intelligence and automation. Some bosses and bankers are rubbing their hands at the prospect of cost savings and staff cuts.

But there is another way. New technology can also empower teams, fuel creativity and make people happier.

At Simply Business, twice voted the UK’s best company to work for, big data and automated systems are being harnessed to generate positive growth, with all staff moving to a four-day week on the same pay. In this bold blueprint, CEO Jason Stockwood – named by the Sunday Times as the UK’s best leader – shows how any organisation can think freshly and benefit from technology by putting its people first.

Hello World

Hannah Fry

You are accused of a crime. Who would you rather determined your fate – a human or an algorithm?
An algorithm is more consistent and less prone to error of judgement. Yet a human can look you in the eye before passing sentence.
You need a liver transplant to save your life. Who would you want in charge of organ allocation?
An algorithm can match organ donors with patients, potentially saving many more lives. But it may send you to the back of the queue.
You’re buying a (driverless) car. One vehicle is programmed to save as many lives as possible in a collision. Another promises to prioritize the lives of its passengers. Which do you choose?
Welcome to the age of the algorithm, the story of a not-too-distant future where machines rule supreme, making important decisions – in healthcare, transport, finance, security, what we watch, where we go even who we send to prison. So how much should we rely on them? What kind of future do we want?

Hannah Fry takes us on a tour of the good, the bad and the downright ugly of the algorithms that surround us. In Hello World she lifts the lid on their inner workings, demonstrates their power, exposes their limitations, and examines whether they really are an improvement on the humans they are replacing.

AIQ

Nick Polson (and others)

'There comes a time in the life of a subject when someone steps up and writes the book about it. AIQ explores the fascinating history of the ideas that drive this technology of the future and demystifies the core concepts behind it; the result is a positive and entertaining look at the great potential unlocked by marrying human creativity with powerful machines.'
Steven D. Levitt, co-author of Freakonomics

Two leading data scientists offer an up-close and user-friendly look at artificial intelligence: what it is, how it works, where it came from and how to harness its power for a better world.

Dozens of times every day, we interact with intelligent machines that are constantly learning from the wealth of data now available to them. These machines – from smartphones and talking robots to self-driving cars – are remaking the world of the twenty-first century in the same way that the steam engine remade the world of the nineteenth.

In the face of all these changes, Nick Polson and James Scott believe that there is a simple idea worth keeping in mind. In order to understand the modern world and where it’s heading, you have to know a little bit of the mathematical language spoken by intelligent machines. This book will teach you that language, but in an unconventional way: through stories rather than mathematics.

AIQ has a fascinating cast of historical characters – from Isaac Newton to Florence Nightingale – who have a surprising amount to teach you about data, probability and better decision-making. It explains how the same ideas are playing out in the modern age of big data and intelligent machines. And rather than ushering in the dystopian future so familiar from science fiction, it explains how these technologies can help us overcome some of our built-in cognitive weaknesses, and give us all the chance to lead happier, healthier and more fulfilled lives.

The Book of Why

Judea Pearl (and others)

A pioneer of artificial intelligence shows how the study of causality revolutionized science and the world

'Correlation does not imply causation.' This mantra was invoked by scientists for decades in order to avoid taking positions as to whether one thing caused another, such as smoking and cancer and carbon dioxide and global warming. But today, that taboo is dead. The causal revolution, sparked by world-renowned computer scientist Judea Pearl and his colleagues, has cut through a century of confusion and placed cause and effect on a firm scientific basis. Now, Pearl and science journalist Dana Mackenzie explain causal thinking to general readers for the first time, showing how it allows us to explore the world that is and the worlds that could have been. It is the essence of human and artificial intelligence. And just as Pearl's discoveries have enabled machines to think better, The Book of Why explains how we can think better.

Now You're Talking

Trevor Cox

Being able to speak is what makes us human.

If you’ve ever felt the shock of listening to a recording of your own voice, you realise how important your voice is to your personal identity. We judge others – and whether we trust them – not just by their words but by the way they talk: their intonation, their pitch, their accent.

Now You’re Talking explores the full range of our voice – how we speak and how we sing; how our vocal anatomy works; what happens when things go wrong; and how technology enables us to imitate and manipulate the human voice. Trevor Cox talks to vocal coaches who help people to develop their new voice after a gender change; to record producers whose use of technology has transformed the singing voice; and to computer scientists who replicate the human voice in their development of artificial intelligence.

Beginning with the Neanderthals, Now You’re Talking takes us all the way to the digital age – with the frightening prospect that we may soon hear ‘Unexpected item in the bagging area’ more frequently than a friendly ‘Hello, how are you?’ in the street.

Lost and Founder

Rand Fishkin

Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world.

This is not that story.

Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.

Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached.

In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them.

The Secret History of Mac Gaming

Richard Moss

The Macintosh challenged games to be more than child’s play and quick reflexes. It made human–computer interaction friendly, inviting and intuitive.

Mac gaming led to much that is now taken for granted by PC gamers and spawned some of the biggest franchises in video game history. It allowed anyone to create games and playful software with ease, and gave indie developers a home for their products.

It welcomed strange ideas and encouraged experimentation. It fostered passionate and creative communities who inspired and challenged developers to do better and to follow the Mac mantra ‘think different’.

Drawing on archive material and interviews with key figures from the era – and featuring new material from Craig Fryar, Apple’s first Mac games evangelist and the co-creator of hit game Spectre The Secret History of Mac Gaming is the story of those communities and the game developers who survived and thrived in an ecosystem that was serially ignored by the outside world. It’s a book about people who followed their hearts first and market trends second, showing how clever, quirky, and downright wonderful video games could be.

Artificial Intelligence

Michael Wooldridge

'I propose to consider the question, 'Can machines think?' Alan Turing (1950)

Part of the ALL-NEW Ladybird Expert series.

This book is for everyone living in the age of Artificial Intelligence. And this is an accessible and authoritative introduction to one of the most important conversations of our time . . .

Written by computer scientist Michael Wooldridge, Artificial Intelligence chronicles the development of intelligent machines, from Turing's dream of machines that think, to today's digital assistants like Siri and Alexa.

AI is not something that awaits us in the future. Inside you'll learn how we have come to rely on embedded AI software and what a world of ubiquitous AI might look like.

What's inside?

- The British mathematician Alan Turing
- Can machines 'understand'?
- Logical and Behavioural AI
- The reality of AI today
- AI tomorrow
- And much more . . .

For an adult readership, the Ladybird Expert series is produced in the same iconic small hardback format pioneered by the original Ladybirds. Each beautifully illustrated book features the first new illustrations produced in the original Ladybird style for nearly forty years.

Dawn of the New Everything

Jaron Lanier

Jaron Lanier, ‘the father of Virtual Reality … a high-tech genius’ (Sunday Times), tells the extraordinary story of how in just over three decades Virtual Reality went from being a dream to a reality – and how its power to turn dreams into realities will transform us and our world.

Virtual Reality has long been one of the dominant clichés of science fiction. Now Virtual Reality is a reality: those big headsets that make people look ridiculous, even while radiating startled delight; the place where war veterans overcome PTSD, surgeries are trialled, aircraft and cities are designed. But VR is far more interesting than any single technology, however spectacular. It is, in fact, the most effective device ever invented for researching what a human being actually is – and how we think and feel.

More than thirty years ago, legendary computer scientist, visionary and artist Jaron Lanier pioneered its invention. Here, in what is likely to be one of the most unusual books you ever read, he blends scientific investigation, philosophical thought experiment and his memoir of a life lived at the centre of digital innovation to explain what VR really is: the science of comprehensive illusion; the extension of the intimate magic of earliest childhood into adulthood; a hint of what life would be like without any limits.

As Lanier shows, we are standing on the threshold of an entirely new realm of human creativity, expression, communication and experience. While we can use VR to test our relationship with reality, it will test us in return, for how we choose to use it will reveal who we truly are.

Welcome to a mind-expanding, life-enhancing, world-changing adventure.

Attack of the Flickering Skeletons: More Terrible Old Games You’ve Probably Never Heard Of

Stuart Ashen

Welcome to a world of games you never knew existed. You will probably wish you still didn’t.

YouTube sensation Stuart Ashen is back with his second instalment of terrible old computer games you’ve probably never heard of... because what the world needs right now is to know exactly how bad Domain of the Undead for the Atari 8-bit computers was.

Attack of the Flickering Skeletons is even bigger than the original Terrible Old Games You’ve Probably Never Heard Of – this second excavation of gaming’s buried past will not only unearth more appalling excuses for digital entertainment, but also feature guest contributors and several special interest chapters not based around single specific games.

These are NOT the games you’ve heard of a million times in YouTube videos. This is a compilation of truly obscure and dreadful games. Dripping with wry humour and featuring the best, worst graphics from the games themselves, this book encapsulates the atrocities produced in the days of tight budgets and low quality controls.

These are even more appalling games that leaked from the industry’s tear ducts, taken down from the dusty shelves of history by the man who has somehow made a living by sticking rubbish on a sofa and talking about it.

Outside Insight

Jorn Lyseggen

Is your business looking out?

The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more.

As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.

Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.