New and forthcoming
From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff."
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.
From Inc.com's most popular columnist, a counterintuitive--but highly practical--guide to finding and maintaining the motivation to achieve great things.
It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through.
But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change. In fact, motivation is a result of process, not a cause. Understanding this will change the way you approach any obstacle or big goal.
Haden shows us how to reframe our thinking about the relationship of motivation to success. He meets us at our level--at the beginning of any big goal we have for our lives, a little anxious and unsure about our way forward, a little burned by self-help books and strategies that have failed us in the past-and offers practical advice that anyone can use to stop stalling and start working on those dreams.
Haden takes the mystery out of accomplishment, proving that success isn't about spiritual awakening or a lightning bolt of inspiration --as Tony Robbins and adherents of The Secret believe--but instead, about clear and repeatable processes. Using his own advice, Haden has consistently drawn 2 million readers a month to his posts, completed a 107-mile long mountain bike race, and lost 10 pounds in a month.
Success isn't for the uniquely-qualified; it's possible for any person who understands the true nature of motivation. Jeff Haden can help you transcend average and make lasting positive change in your life.
It was 8.46 a.m. on 9/11 when Elia Zedeño, who had worked in the World Trade Center for twenty-one years, heard a booming explosion and felt the building lurch violently to the south. She grabbed her desk, taking her feet off the floor, and screamed, 'What's happening?'
How would you react to a disaster? Would you be paralysed with fear? Would you panic and lose control? Or might you suddenly discover hidden strengths in yourself?
In The Unthinkable, award-winning journalist Amanda Ripley investigates some of the most harrowing catastrophes in history in order to piece together exactly how we react in a crisis. Through compelling interviews with survivors and experts she uncovers our instinctive reactions, shows how primitive parts of our brains take over when we're put under pressure, and demonstrates that we can, in fact, train ourselves to do better.
We all have a 'disaster personality' that reveals itself at moments of crisis. In The Unthinkable you can become acquainted with yours.Who knows? One day, understanding how it works may save your life.
THE HUGELY INFLUENTIAL INTERNATIONAL BESTSELLER
From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that has changed the way we think about decision-making
Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.
'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyone who wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow
'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics
Have you ever wondered what investment bankers, stockbrokers or fund managers actually do? This a book for everyone who works in the City as well as evryone who wonders how it works and what really goes on. In her original, outrageous and informative way, Mrs Moneypenny, financial journalist and City whiz extraordinaire, provides an insight into the City's workings and blows apart any preconceptions you may have.
Along the way you'll discover how and why stocks and shares are traded, why everyone makes so much money, the real reasons women seem to do badly in the City, and much, much more.
With his infectious energy and charisma, Gok Wan has an incredible gift of making women feel more confident within themselves - but it's not until you read his own inspirational story that you find out where he got that gift from.
Gok grew up on a Leicester housing estate, with a loving family who ran a Chinese restaurant. For his parents, food meant love - and Gok was so well loved that by the time he was a teenager he weighed 21 stone. Being Asian and gay as well, Gok felt lonely and out of place. He was an easy target for bullies and suffered terribly at their hands.
In a moment of inspiration, he decided to reinvent himself with his first style makeover and a larger-than-life personality to go with it. But his next move was to lose a devastating ten stone in nine months. In Through Thick and Thin, for the first time, Gok reveals all about that life changing period.
The lessons Gok learnt during this time helped him bounce back to become a stylist to the stars, every woman's best friend and a national treasure. In this intimate memoir Gok tells his full story in his own words. Whether he's recounting the horrors of childhood bullying or riotous anecdotes about his loving family, behind the scenes in the fashion world or TV shows, Gok's voice jumps off the page with all the honesty, wit and warmth we've come to know and love him for.
Most of us have had psychic experiences at one time or another; we may find a new place strangely familiar, finish other people's sentences or sense a definite positive or negative feeling about a house. Almost everyone has some latent psychic ability.
The Psychic Handbook provides a fun, entertaining way to develop your psychic power. Craig Hamilton-Parker takes you step-by-step through skills such as mediumship, prophesy, psychometry, dream analysis, dowsing, numerology and clairvoyance. He also shows how you can learn to meditate in order to liberate the intuition that is the basis of all psychic ability, and find out about crystals and how they can have a beneficial effect on your life.
Packed with information, experiments and games, including special cards developed by scientists to test your telepathic skills, The Psychic Handbook will show how you can explore an undiscovered part of your personality and unlock your psychic potential.
A picture is worth a thousand words, or so they say. Yet our world, our civilisation has grown up on a foundation of words - laws, constitutions, treaties, charters, creeds - words that have tamed and liberated in equal measure. Our education, from earliest childhood, emphasises the importance of words. We take the world before our eyes and define it in a verbal language, and in so doing we capture it, understand it, celebrate it. But there are costs. In our reliance on the cold efficency of language we have neglected the wordless ways of the brain. The uniquely complex human mind is capable of the most exquisite images and visions. But visualisation is not merely about sight and the imagined, it is about the way we interact with the world through our five senses.
In THE MIND'S EYE Ian Robertson demonstrates how we are underutilising our brain's powers of visualisation. Taking the lessons of hard science, he explains how the brain works and how important visualisation can be. But more importantly, how we can all unleash the awesome power of our brains. Following simple exercises Ian Robertson describes how visualisation can:
improve memory and learning power
be the key to creative thinking and problem solving
offer powerful ways of combating stress
fight physical illness and pain
enrich musical and artistic experience
enhance sporting skill and strength
In his trademark accessible and imaginative style, Ian Robertson brings to life the hidden workings of the brain, and teaches us all how we can best capitalise on our inate abilities. A must read for anyone interested in how the brain works, or unlocking our mind's full potential.
'There is a tendency in human nature to ultimately become precisely like that which we imagine or image ourselves as being . . . Imaging is positive thinking carried one step further. '
We are what we think and while a positive attitude of mind can literally change your life, a negative frame of mind will ultimately destroy you. Norman Vincent Peale, one of the most inspirational writers of our time shows you how to create a positive future and explains how the practise of 'imaging' can help you to:
- solve your money problems
- outwit worry
- banish loneliness and tension
- improve your health
- deepen your faith and self-belief
- relate to others more successfully.