New and forthcoming
From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff."
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.
Have you ever wondered what investment bankers, stockbrokers or fund managers actually do? This a book for everyone who works in the City as well as evryone who wonders how it works and what really goes on. In her original, outrageous and informative way, Mrs Moneypenny, financial journalist and City whiz extraordinaire, provides an insight into the City's workings and blows apart any preconceptions you may have.
Along the way you'll discover how and why stocks and shares are traded, why everyone makes so much money, the real reasons women seem to do badly in the City, and much, much more.
With his infectious energy and charisma, Gok Wan has an incredible gift of making women feel more confident within themselves - but it's not until you read his own inspirational story that you find out where he got that gift from.
Gok grew up on a Leicester housing estate, with a loving family who ran a Chinese restaurant. For his parents, food meant love - and Gok was so well loved that by the time he was a teenager he weighed 21 stone. Being Asian and gay as well, Gok felt lonely and out of place. He was an easy target for bullies and suffered terribly at their hands.
In a moment of inspiration, he decided to reinvent himself with his first style makeover and a larger-than-life personality to go with it. But his next move was to lose a devastating ten stone in nine months. In Through Thick and Thin, for the first time, Gok reveals all about that life changing period.
The lessons Gok learnt during this time helped him bounce back to become a stylist to the stars, every woman's best friend and a national treasure. In this intimate memoir Gok tells his full story in his own words. Whether he's recounting the horrors of childhood bullying or riotous anecdotes about his loving family, behind the scenes in the fashion world or TV shows, Gok's voice jumps off the page with all the honesty, wit and warmth we've come to know and love him for.
A picture is worth a thousand words, or so they say. Yet our world, our civilisation has grown up on a foundation of words - laws, constitutions, treaties, charters, creeds - words that have tamed and liberated in equal measure. Our education, from earliest childhood, emphasises the importance of words. We take the world before our eyes and define it in a verbal language, and in so doing we capture it, understand it, celebrate it. But there are costs. In our reliance on the cold efficency of language we have neglected the wordless ways of the brain. The uniquely complex human mind is capable of the most exquisite images and visions. But visualisation is not merely about sight and the imagined, it is about the way we interact with the world through our five senses.
In THE MIND'S EYE Ian Robertson demonstrates how we are underutilising our brain's powers of visualisation. Taking the lessons of hard science, he explains how the brain works and how important visualisation can be. But more importantly, how we can all unleash the awesome power of our brains. Following simple exercises Ian Robertson describes how visualisation can:
improve memory and learning power
be the key to creative thinking and problem solving
offer powerful ways of combating stress
fight physical illness and pain
enrich musical and artistic experience
enhance sporting skill and strength
In his trademark accessible and imaginative style, Ian Robertson brings to life the hidden workings of the brain, and teaches us all how we can best capitalise on our inate abilities. A must read for anyone interested in how the brain works, or unlocking our mind's full potential.
'There is a tendency in human nature to ultimately become precisely like that which we imagine or image ourselves as being . . . Imaging is positive thinking carried one step further. '
We are what we think and while a positive attitude of mind can literally change your life, a negative frame of mind will ultimately destroy you. Norman Vincent Peale, one of the most inspirational writers of our time shows you how to create a positive future and explains how the practise of 'imaging' can help you to:
- solve your money problems
- outwit worry
- banish loneliness and tension
- improve your health
- deepen your faith and self-belief
- relate to others more successfully.
With more than 14,000 entries in her electronic address book, Carole Stone is a self-confessed people addict who has turned networking and making friends into an art form. Packed with top tips and real-life scenarios, this is your essential guide to getting on with people in all aspects of life.
You might be working your way up the career ladder, or have already reached the top; perhaps you're at home looking after the children or you want to liven up your social life. Whatever your situation, this funny, frank and practical guide will help you mix, match and multiply your friends and contacts. You'll soon discover many new ways to expand your network, from approaching the art of small talk to throwing the perfect party.
Carole's no-nonsense approach will inspire you to seize the moment, and the right opportunities, so that you not only make more friends, but also make the most of them.
For ten years Carole Stone was the producer of the BBC's radio flagship programme Any Questions? Carole is now a television and radio broadcaster, writes for national newspapers and magazines and runs her own media consultancy business.
Standing out is no longer optional. Learn how to become a thought leader - the agenda setter, the go-to person - with Dorie Clark's Stand Out.
Too many people believe that if they keep their heads down and work hard, they'll gain the recognition they deserve. But that's simply not true anymore. To get noticed, create true job security, and make a difference in the world, you have to make sure your ideas get noticed.
Drawing on interviews with thought leaders including Seth Godin, David Allen and Daniel Pink, Dorie Clark shows you how to break through the clamour of everyday life and inspire others to embrace your vision.
Whatever your cause, perspective, or point of view, your ideas matter. The world needs your insights, and it's time to be bold.
'From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others' Keith Ferrazzi, author of Never Eat Alone and Who's Got Your Back
'It's easy to admire a thought leader; it's much harder to become one. Stand Out illuminates the path' Adam Grant, Wharton professor of psychology and author of Give and Take