Carlo Rovelli is an internationally acclaimed writer whose books, including Seven Brief Lessons on Physics, The Order of Time, Helgoland and White Holes, have been number one bestsellers around the world and translated into over forty languages. As a theoretical physicist, he has made significant contributions to the physics of space and time and he is currently directing the quantum gravity research group of the Centre de physique théorique in Marseille, France.

Carlo Rovelli

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Tessa West

Want to get those difficult colleagues off your back and restore your sanity? NYU psychology professor Tessa West shows you how. 
 
Have you ever watched a colleague charm the pants off management while showing a competitive, Machiavellian side to the lower ranks? They don't hesitate to throw peers under the bus, but their boss is oblivious to their bad behaviour. What about a constantly interrupting colleague? Or an over-bearing manager? While these jerks stress us out in small ways throughout the day, they aren't technically breaking any rules, so we're expected just to put up with them. 
 
...Until now. Tessa West has already helped thousands of people resolve their most pressing workplace issues. And here she draws on a decade of original research to profile classic workplace archetypes, including the Gaslighter, the Bulldozer, the Credit-Stealer, the Neglecter, and the Micromanager, giving advice to anyone who's ever hidden in the bathroom to cry at work. She digs deep into the inner workings of each bad apple, exploring their motivations and insecurities, and offers clever strategies for stopping each type of jerk in their tracks. 
 
Know a Jerk at Work? This proactive approach reveals the single, most effective way to achieve emotional wellbeing at work.

Jerks at Work

Toxic Coworkers and What to do About Them

Berthold Gunster

'Transformative... Flip Thinking beautifully illustrates how a person who can turn a negative into a positive can never be defeated' - Greg McKeown, podcaster and bestselling author of Essentialism and Effortless 
 
 
Imagine this: you've got a great idea, and all you hear are the yes-buts. "Yes, but that's been tried before, and it didn't work." "Yes, but shouldn't we just let it sit for a while?" "Yes, but what if it doesn't work..." 
 
Stop saying "yes, but..." to life, and to start saying "yes, and..." 
 
This international bestseller introduces the power of flip thinking to transform stuck-in-the-mud, pessimistic 'yes, but' thinking into an inventive, curious 'yes, and' mindset. 
 
Berthold Gunster presents his fifteen flip thinking strategies that will transform your thinking away from limitations and threats and towards possibilities and opportunities. From disrupting (turn all the rules upside down), to flaunting (play up what you want to hide), and importing (get the enemy on board) to amplifying (focus on what works, and do more of that) Gunster's strategies and stories will have you approaching even the most challenging problems, at work, home and at play, in a whole new way.

Flip Thinking

The Life-Changing Art of Turning Problems into Opportunities

Rebekah Campbell

Rebecca Campbell

Ask Google for the 'best business biographies' and it'll return a list of similar subjects: Elon Musk, Steve Jobs, Jeff Bezos, Rupert Murdoch, Phil Knight, Warren Buffet and John Rockefeller. 
There is a huge and underserved market of readers who don't see themselves in these characters. And they are starving for a new story. 
 
Melanie Perkins is the founder and CEO of the graphic design platform Canva. At just 36 years-old, she has built one of the fastest growing companies in history from her home in Sydney, Australia. She has upended the leadership model of her Silicon Valley peers and is creating a blueprint for a generation of entrepreneurs to change the world. Canva is currently valued at US $29 billion making Melanie one of the most successful self-made women ever. Alongside this, Melanie and her co-founder have also pledged to donate 30% of the company, almost all of their personal wealth, to philanthropy. 
 
Dream Crazy Big blends vivid storytelling with intimate reflections from all the significant characters of the Canva success story. It shows how Melanie has spearheaded a corporate culture that has made her company one of the world’s most-used brands and a TIME100 most influential company to work for. A powerful advocate for business for good, Melanie and her leadership team lead from example and illustrate how to make impactful societal changes at scale via Canva’s resources and userbase. Driven by Canva’s 12 success principles for business and featuring exclusive interviews with Canva supporters and allies including Guy Kawasaki and Bob Iger, this exploration of the Canva story will inspire wannapreneurs and aspiring business leaders the world over to do things differently.

Dream Crazy Big

The Unlikely Story of Canva

Kristian Blummenfelt

What does £1,000 water taste like? Why would anyone collect and burn their own poo? Why would an athlete confess they identify with a (fictional) serial killer? There is one person who can answer these questions: Kristian Blummenfelt. 
 
Kristian is the spearhead of the famed “Norwegian Method”, involving a new generation of athletes using data-driven methods to redefine the limits of human performance, which has left other sports like Formula One and sailing desperate to learn their secrets. 
 
In The Norwegian Method, Kristian shares his story, and by doing so, reveals the methods and principles that have led him to become the world’s most famous and successful endurance athlete.

The Norwegian Method

The Secrets of Peak Performance

Noah Kagan

AN INSTANT NEW YORK TIMES BESTSELLER 
 
'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times 
 
It's time to leapfrog the only hurdle between you and a million-dollar company. 
 
More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder. 
 
MILLION DOLLAR WEEKEND offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality. Step-by-step, Noah shows what it takes to oust fear and build the &quot;ask muscle&quot;, and shares practical advice that every entrepreneur needs to master. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, this is the beginning of your journey to successful entrepreneurship. 
 
And the best part? You can kickstart this process in a weekend.

Million Dollar Weekend

The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Christina Wallace

Having one full-time job is the riskiest career move you can make today; we need a new path to design sustainable, future-proof, fulfilling lives that don't tie our identities and livelihoods to one single job. 
 
In The Portfolio Life, millennial, Harvard Business School professor and serial entrepreneur Christina Wallace delivers a model for thriving amidst the constant disruptions of the 21st century. Adapting tried-and-true practices from the business sector, Christina makes Portfolio Living accessible and actionable for all readers through practical tools like her Balanced Scorecard, 100 Wishes Assessment, time optimisation benchmarks, and more. 
 
This book encourages you to embrace the Venn diagram of your life and interests, and make it work for you. Portfolio Living grants you permission to step back from the cult of ambition and define your life beyond just your paid work. 
 
Being multidimensional is a career superpower, and Wallace empowers her readers to shape their lives to align with their core values, aptitudes, and interests to future-proof their careers and their home lives. It teaches readers core skills in strategising how to utilise the skills and opportunities available to them, in a way that keeps both their bank balance and minds healthy.

The Portfolio Life

Future-Proof Your Career and Craft a Life Worthy of You

Will Guidara

THE NEW YORK TIMES BESTSELLER 
 
AS SEEN ON THE HIT TV SHOW 'THE BEAR' 
 
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park. 
 
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. 
 
How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner. 
 
Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect

Jean Oelwang

Some of the most successful people in the world all have a secret power: their partnerships. 
 
Our individualistic society has created a cult of self-interest. The result: fear, division, and domination, which has crushed our ability to relate meaningfully to each other and diminished our ability to innovate and collaborate. 
 
Jean Oelwang, founding CEO and Trustee of Virgin Unite, has interviewed over 60 business and life partnerships - including Desmond and Leah Tutu, and Ben and Jerry - revealing how to nurture relationships with depth and purpose. These kinds of deep connections have a profound ripple effect on everything we do, supporting us to achieve more, withstand anything and amplify impact. Enduring partnerships are the foundation of a meaningful life as well as the backbone of any successful organisation. In this book she unpicks the values that connect great partners, offering practical tools for staying in sync, disagreeing respectfully and a blueprint for expanding small partnerships into large-scale collaborations. 
 
Packed with wisdom to nourish the relationships that give us strength and meaning, Partnering is a call-to-action for individuals resisting individualism to lead with purpose and impact.

Partnering

Forge the Deep Connections that Make Great Things Happen

Ciera Rogers

From the fashion mogul and entrepreneur behind Babes, an empowering memoir about turning what makes you different into the foundation of your success 
 
Ciera Rogers is known for being an “Outsider”—and she likes it that way. As the founder and CEO of a multi-million-dollar brand that caters to curvy women of all shades, worn by the likes of Kim Kardashian and championed by Beyoncé, Ciera has rallied the very women the fashion industry is designed to ignore around the radical idea that what makes you different is actually your superpower. 
 
The Outsider Advantage is for Outsiders like her: the dreamers, doers, and go-getters that society continuously overlooks and underestimates, but who are uniquely equipped to achieve glass-shattering success. 
 
In this bold and inspiring memoir, Ciera shares the moments in her life that left the biggest impact—being kidnapped at a young age by her estranged father, running hustles in strip clubs, living in her mom’s red Jeep, daring to post her first outfit for sale on Instagram, hitting seven-figures, and buying a home—and unearths the powerful lessons she has taken away from her past and her unorthodox rise, like how to harness what you already have and how to use your trauma as a motivator. She also speaks to feelings of millennial rage, as on her journey, she came to realize that the American Dream is a lie. But she didn’t allow that to stop her from outmaneuvering the system to finally live the life she wanted. 
 
Arguing that what the world calls limitations—lack of connections, resources, fancy degrees, or even the “right” look—are actually our biggest competitive advantages, Ciera teaches anyone who has ever been overlooked, ignored or underestimated how to embrace their Outsider status to find unstoppable success.

The Outsider Advantage

Because You Don’t Need to Fit In to Win

Nick Thompson

Nicholas Thompson has always loved the feeling of running fast. He ran his first mile at 5 years old. By high school, he’d become one of the quickest teenaged runners in New England and his obsession with running would only grow as he aged. 
 
By 40, Thompson had many accomplishments: the Editor in Chief of a major magazine, he was a devoted husband and father and a passionate runner. But he was haunted by the recent death of his brilliant, complicated father and the crack-up that derailed his father’s life. Had the intensity and ambition he’d inherited from his father made a mid-life crack-up inevitable for him as well? Or would he be able to channel those qualities into accomplishment—both in his running and his professional life? 
 
Then a chance offer from Nike gave him the opportunity to train for the Chicago Marathon with elite coaches. Giving himself over to the sport more fully than ever before, he discovered that aging didn’t necessarily put you on an unbroken trajectory of decline. Four years after his father died, Nicholas Thompson ran a marathon in 2:29, making him one of the fastest runners in his age group in the world. Two years later, he set an age-group American record in the 50k. Thompson shares how he transformed his body to perform at its highest capacity and how the profound discipline and awareness he built along the way lit up every aspect of his life. Throughout, he weaves stories of remarkable runners whose battles against the odds have inspired him. 
 
Running For Your Life is a story about why we age, where we come from, and what the most basic and most beautiful of sports can teach us about ourselves.

The Running Ground

A Father, A Son and the Simplest of Sports

Darius Foroux

'Darius has a unique ability to turn complex ideas into simple stories.' &mdash; Morgan Housel, #1 NYT bestselling author of The Psychology of Money 
 
The Stoics understood that if you can control your reactions and manage your emotions, you can achieve success. The same principles apply to our financial lives today. 
 
The only way to beat inflation and grow your wealth is by investing. The greatest investors approach the markets with discipline, emotional distance, and self-mastery&mdash;lessons that the Stoics have been teaching us for thousands of years. Combining ancient wisdom with practical investment strategies drawn from analysis of the greatest investors of all time, The Stoic Path to Wealth will teach you how to: 
- cultivate an investing edge by managing your emotions and developing your unique skills and talents. 
- develop the discipline to ignore short-term market fluctuations and avoid living in the future. 
- foster a mindset that allows you to enjoy what you have and avoid greed. 
- create a sustainable approach to trading. 
 
As financial markets become increasingly unpredictable and chaotic, The Stoic Path to Wealth offers the key to weathering any economic storm while building wealth that will last a lifetime and beyond.

The Stoic Path to Wealth

Ancient Wisdom for Enduring Prosperity

Jon McNeill

From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and SpaceX to meteoric success. 
 
Jonathan McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, who was looking for help at Tesla. McNeill was steeped in the lean principles that had made Toyota a global powerhouse—principles focused on achieving efficiency and optimization by incrementally improving existing systems and processes. What he learned from Elon at Tesla was its antithesis, an approach that required radical rethinking to explode the status quo, attack complexity, and set seemingly unrealistic goals. 
 
Elon called this five-step framework “The Algorithm.” 
1. Question every requirement. 
2. Delete every possible step in the process. 
3. Simplify and optimize. 
4. Accelerate cycle time. 
5. Automate. 
 
In this book, McNeill details this tremendously powerful set of tools, which brought Tesla from a production crisis that threatened to derail it to a period of hypergrowth. During his tenure, revenue boomed from $2B to $20B in just 30 months. Since his departure from Tesla, McNeill has used The Algorithm in every enterprise he has worked with to supercharge speed, efficiency, innovation, and growth. Featuring case studies from Tesla and SpaceX, as well as from Lululemon, GM, and companies of various sizes across industries, he reveals how any business can do the same and achieve the unimaginable.

The Algorithm

The Hypergrowth Formula that Transformed Tesla, Lululemon, General Motors and SpaceX

Bing Gordon

Chloe Gordon

Video games are the biggest entertainment industry in the world—and they have a lot to teach us. How can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to make better products? 
 
These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the companies we engage with every day: Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. 
 
Gamification, as explained by Bing, is motivation with rules and scoring mechanisms. It’s a framework for amplifying productivity and building social capital, leading to improved relationships, self-satisfaction, and professional achievement. 
The Gamification of Everything draws on Bing’s Gamification Checklist and decades of fascinating in-the-room, behind-the-scenes stories to tell readers how to make products that people love—including a few life lessons along the way. Each chapter delves into one of the eight concepts on the Checklist, such as Wow Moments, Invest and Express, and Retention Hacking, to explore why we come back to certain products and games again and again. 
 
With candid, first-person narration and Bing’s signature wit, The Gamification of Everything helps readers level up their products and services by understanding that what makes video games so fun, so easy to emotionally invest in, is the gold standard we should strive to replicate everywhere.

Everybody Wins

The Eight Commandments of Building Products That People Love

Arnold Schwarzenegger

*Featuring new bonus material Arnold Schwarzenegger's 77 Lessons at 77* 
 
The seven rules to follow to realise your true purpose in life-distilled by Arnold Schwarzenegger from his own journey of ceaseless reinvention and extraordinary achievement, and available for absolutely anyone. 
 
The world's greatest bodybuilder. The world's highest paid movie star. The leader of the world's sixth largest economy. That these are the same person sounds like the setup to a joke. But this is no joke. This is Arnold Schwarzenegger. And this did not happen by accident. 
 
Arnold's stratospheric success happened as part of a process. As the result of clear vision, big thinking, hard work, direct communication, resilient problem-solving, open-minded curiosity, and a commitment to giving back. All of it guided by the one lesson Arnold's father hammered into him above all: be useful. As Arnold conquered every realm he entered, he kept his father's adage close to his heart. 
 
Written with his uniquely earnest, blunt, powerful voice, BE USEFUL takes readers on an inspirational tour through Arnold's toolkit for a meaningful life. Arnold shows us how to put those tools to work, in service of whatever fulfilling future we can dream up for ourselves. He brings his insights to vivid life with compelling personal stories, life-changing successes and life-threatening failures alike--some of them famous, some told here for the first time ever. 
 
Too many of us struggle to disconnect from our self-pity and connect to our purpose. At an early age, Arnold forged the mental tools to build the ladder out of the poverty and narrow-mindedness of his rural Austrian hometown, tools he used to add rung after rung from there. Now he has shared that wisdom with all of us. As he puts it, no one is going to come rescue you -- you only have yourself. The good news, it turns out, is that you are all you need.

Be Useful

Seven tools for life

Eduardo Briceno

We all know we should be learning and growing. But how do you make time while under pressure to perform? 
 
Too many of us suffer from 'chronic performance': we feel constant pressure to look like we know what we're doing, to always be on, to rack up success after success and have all the answers, all because we assume that greater effort leads to greater success. But this temptation to portray ourselves as infallible is affecting both our work and personal lives and is blocking our ability for true growth. 
 
Through his work with over a hundred companies, co-founder of Mindset Works Eduardo Briceño has solved this by coming up with a game-changing framework that breaks our habit of chronic performance. He's discovered that long-term success as an individual or business - personal, financial and, organisational - relies on integrating and being proficient at learning and performing. 
 
In The Performance Paradox, you will learn how to: 
 
- Unlock the power of mistakes 
- Integrate learning into daily habits 
- Move seamlessly between learning and performing 
- Solicit the most useful feedback 
- Lead teams that constantly improve and outperform their targets 
 
Ground-breaking and empowering, The Performance Paradox will break your chronic performance habit and revolutionise the way you approach growth mindset to get you on your way to thriving in both work and life.

The Performance Paradox

The Unexpected Way to Grind Less, Grow More, and Unlock Success

How to Learn and Grow Without Compromising Results

Dan Carter

Dan Carter is a widely hailed as one of the most elite and successful professional rugby players in the world. 
 
After retiring from a sport he played for 32 years, he set out to inspire the next generation of leaders to create purposeful impact, joining the Oxford Foundry - Oxford University's Entrepreneurial Institute, founded by LinkedIn co-found Reid Hoffman - as its first ever Leader in Practice. Now, in a follow-up to his bestselling 2015 autobiography, he answers timeless questions for aspiring leaders everywhere. Why is the team more important than the individual? How do you navigate the transition from player to leader? How should we respond when confidence is eclipsed by doubt, when circumstances get the better of us, when setbacks derail us? How can we remain humble and grounded when we're winning - and how can we keep on winning, even when a loss may be just around the corner? 
 
Full of inspiring personal stories of both victories and setbacks, the greatest rugby sportsman reflects on his career, shares his own secrets of high performance, and reveals the art of exceeding your highest expectations.

The Art of Winning

Ten Lessons in Leadership, Purpose and Potential

Liz Tran

You’ve heard of IQ and EQ. But in today’s world, they’re no longer enough. We need AQ. 
 
In a time defined by nonstop disruptions, when jobs vanish overnight, industries evolve in months, and yesterday’s rules no longer apply, AQ—the Agility Quotient—is the intelligence you need to handle change, uncertainty, and the unknown. The good news is that, with the right toolkit, you can grow your agility and learn to navigate a world of increasing instability. 
 
Drawing on leadership coach and former venture capitalist Liz Tran’s work with over 200 successful founders, executives, and dozens of companies and organizations, AQ reveals a model for how high-performing teams and managers adapt to uncertainty. Tran will show you how to cultivate “durable skills,” essential human abilities that remain valuable no matter what the future holds. With the book’s Agility Archetype assessment, the book personalizes the AQ journey to every kind of individual. No matter their experience level or ambitions. 
 
Written with conversational flair and practical advice, AQ offers readers a wealth of resources, including: 
<ul><li>Tools to rebuild confidence for when you’re bombarded by life’s curveballs or feeling burned out</li><li>Actionable steps for making a big shift, even when you feel stuck.</li><li>Advice on finding clarity in moments of professional turbulence.</li></ul>AQ also takes readers behind the scenes at companies, from NVIDIA and Microsoft to rising startups like Lex, to see AQ in action. You’ll also meet trailblazers like Maggie Lena Walker, the first female bank president in American history, and Emile-Maurice Hermès, who transformed Hermès into a global luxury powerhouse. 
 
As the adage goes, “the only certain thing is change.” AQ is the critical intelligence for our unpredictable future.

A New Kind of Intelligence for a World that's Always Changing

James Reed

'James Reed is this country's leading voice on effective, strategic philanthropy. His new book is both a persuasive argument for the PhilCo movement and a call to arms for entrepreneurs and executives who want to make the world – and their own companies – a better place. Read it, then go and put his ideas into action.' EDWIN SMITH, EDITOR-IN-CHIEF OF SPEAR'S MAGAZINE 
 
'If you believe, as every successful business leader should, that giving back must be baked into your DNA, then James Reed provides the recipe' DAME IRENE HAYS, OWNER AND CHAIR OF HAYS TRAVEL 
 
'Now that I’ve read this book, I cannot unsee the potential and necessity of Karma Capitalism and the concept of a PhilCo. I will be building these ideas into my business from day one' SHARMADEAN REID MBE, FOUNDER, CREATIVE CONSULTANT AND ADVOCATE FOR WOMEN'S EMPOWERMENT 
 
‘Businesses (when they’re not cheating you out of your pants) have the power to transform and support our society for the better and James Reed’s insightful book tells us exactly how. I know him personally and believe these ideas could lead the way’ RUBY WAX, COMEDIAN, PERFORMER AND BESTSELLING AUTHOR 
What's the point of a business without a purpose? 
 
James Reed, Chairman and CEO of Reed and author of Why You? 101 Interview Questions You'll Never Fear Again, is on a mission to reform capitalism. Corporations, he argues, are largely ignoring their employees, customers and wider community in the pursuit of short-term gain and profit, while charities suffer in the wake of the pandemic and cost-of-living crisis. However, there is an alternative. 
 
In his most important business book to date, James sets out his vision to encourage a whole new generation of PhilCos – philanthropic minded businesses with at least 10 per cent of shares owned by a charitable foundation. Inspired by his own company's commitment to charity, James shares how PhilCos are more likely to: 
 
- Stay in business for 40 or more years 
- Foster shareholders that work toward a lasting legacy 
- Retain and motivate colleagues 
- Improve lives through charity work 
 
Best of all, being a PhilCo isn't a different way of doing business. It is a different way of being a business. Based on his own experiences of running Reed as a PhilCo – and drawing on examples of other successes including IKEA, Lego and Rolex – James explains how to choose the right business model for your PhilCo, how to establish a charitable foundation and how to reinvest your profits to make the most impact in the shortest space of time. 
 
Part-manifesto, part-guide, Karma Capitalism is a compelling and accessible introduction to the PhilCo movement, proving that it's good business to be a good business.

Karma Capitalism

Why being a good business is good business

Sinéad O’Sullivan

The inspiring new book exploring the 10 power moves that have built Taylor Swift’s superstardom and empire – and how you can implement them for success in business and in life - from a former Strategist at Harvard Business School’s Institute for Strategy. 
 
Taylor Swift’s genius is not limited to her singing and songcraft: as the founder of her own multi-billion dollar enterprise she has higher returns than 99.9% of hedge funds, and has built a stronger global corporation than nearly every other American conglomerate CEO. She is the only person that the US Federal Reserve and European Central Bank track with precision. She has a larger impact on the world economy than most economists that have ever lived, and has done more for US antitrust law than any sitting member of Congress. There is a lot to learn from Taylor Swift. 
 
Global investment fund manager and former head of Strategy at HBS (and Swiftie!) Sinead O’Sullivan taps into the same genius that sells out stadiums and shuts down the internet to give Taylor—the CEO, the strategist—the respect she deserves. O’Sullivan sums up Swift’s business savvy into ten big, teachable lessons, including: 
<ul><li>Build a World (Not a Product): how to create value that is greater than the sum of its parts (or, how Taylor created the fan-centered Swiftverse that fosters community, belonging, and off-the-charts engagement)</li><li>Be Anti-Fragile: how to embrace volatility, build resilience, and thrive in uncertainty–when your competitors can’t (or, how Taylor gamed the chaos of Covid shutdown to own the airwaves)</li><li>Don’t Just Play the Game, Change It: how to rewrite the rules on your own terms when your chips are down (or, how Taylor almost lost control of her music catalogue to Private Equity—but re-recorded all her masters and took them back)</li></ul>Whether you're a dedicated Swiftie or simply looking for inspiration to help you thrive, Good Ideas and Power Moves shows you the ten simple lessons Taylor Swift used to unlock unstoppable success in business and life.

Good Ideas and Power Moves

Ten Lessons for Success from Taylor Swift

Gilbert Enoka

'This is high performance with heart' 
— Richie McCaw 
 
Do you have what it takes? 
 
Mental performance coach Gilbert Enoka has been a sports psychology pioneer for over 40 years. He first first broke ground at a time when the practice was deemed taboo, and his revolutionary techniques later helped transform the All Blacks into an all-conquering force, while enhancing the fortunes of professional teams around the world in rugby, cricket, football, basketball, and netball. Gilbert’s work later contributed to the All Blacks becoming the greatest team of a generation, as they won two Rugby World Cups in 2011 and 2015, 21 consecutive Bledisloe Cups, seven Tri-Nations Series, and ten Rugby Championships. They claimed the Laureus Team of the Year Award while spending 118 consecutive months at the top of the World Rugby Rankings between the years of 2009 and 2019. 
 
For the very first time, Gilbert’s methods have been laid out in his debut book, Become Unstoppable – a collection of psychological leadership strategies, cultural upgrades and game-changing mental skills that can be transferred from the world of elite sport and into work, home and play. Gilbert’s skills have since been sought out by a raft of market-leading companies and institutions looking to outpace their competitors. Now Become Unstoppable brings these ideas together and delivers a competitive advantage for anyone hoping to gain the edge in their field – or life.

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