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Terri Sjodin

Terri Sjodin loves scrappy people -- those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his 
home into an indoor jungle to sell investors on the Rainforest Café Restaurant chain. 
 
It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. 
 
Sjodin explains the common elements behind every successful scrappy effort. Drawing on research, interviews, and her own personal experience, she identifies the practices that will help you develop the right mindset. She shares stories of scrappy tactics that have worked, and those that have crashed and burned, to help 
readers pursue their own vision. 
 
Whether you're a sales rep looking to close that big deal, a job-seeker trying to land your dream job, or a CEO who wants to reach the next level of success, the fastest way to get what you want is to get scrappy.

Scrappy

A Little Book about Choosing to Play Big

Jessica Herrin

Jessica Herrin has cracked the code for how to balance a wildly successful career with a full, rich life. In Find Your Extraordinary, she shows how any woman can create a fulfilling and successful career in a flexible way. 
 
This book is #GIRLBOSS for the older set. It will bring Jessica's mission and message beyond her fast-growing network of Stella &amp; Dot stylists and empower any woman who wants to pursue entrepreneurial ambitions, whether it's by starting a business or finding a way to stay professionally engaged while at home raising a family.

Find Your Extraordinary

Dream Bigger, Live Happier and Achieve Success on Your Own Terms

Sophia Amoruso

Hot on the heels of the Netflix show based on #GIRLBOSS comes Sophia Amoruso's new workbook of tips, doodles and fill-in-the-blanks that will help women become their best Girlboss yet. A graphic and whimsical guide filled with exercises, illustrations and plenty of scribble room, The Girlboss Workbook is designed for both dreamers and doers. It invites you (hell, implores you) to get in there and mess it up. 
 
Revisit #GIRLBOSS's career wisdom and use it to draft your ideal cover letter, answer practice interview questions and reflect on, or even draw, your mistakes and accomplishments. 
 
#GIRLBOSS started as Sophia Amoruso's story, but The Girlboss Workbook is your story. Use this book as a diary, a mood board, a stress ball and a tool for organizing and launching your wildest dreams.

The Girlboss Workbook

An Interactive Journal for Winning at Life

Simon Sinek

David Mead

Peter Docker

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. 
 
Find Your Why is the follow up to Start with Why, the global bestseller and the subject of the third most watched TED Talk of all time. 
 
With Start With Why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why. 
 
This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do? 
 
Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.

Find Your Why

A Practical Guide for Discovering Purpose for You and Your Team

Raegan Moya-Jones

When Raegan Moya-Jones was told by her overbearing male boss that she didn't have an 'entrepreneurial bone' in her whole body, she almost laughed in his face. What he didn't know was that the business she'd been secretly working on in the small hours of the night after putting her daughters to bed had just hit a revenue of $1 million. 
 
Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise bringing in revenue over $100 million. Now, Raegan's off on a new adventure, launching Saint Luna, a boutique liquor company poised to turn the stereotype of moonshine on its head. 
 
John Burrough's quotation, 'Leap, and the net will appear' has always been Raegan's guiding principle in business. Her entrepreneurial journey - from babies to booze - will show the hopeful entrepreneur that she doesn't have to know it all, as long as she's willing to leap. If Raegan can do it, anyone can.

What It Takes

How I Built a $100 Million Business Against the Odds

Ron Adner

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? 
 
The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too. 
 
In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. 
 
A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. 
 
The Wide Lens will change the way you see, the way you think - and the way you win.

The Wide Lens

A New Strategy for Innovation

Dan Roam

We are all natural born presenters. We have ideas to share, voices to share them, and people to share them with. But if we are all capable of giving presentations, why do we find public speaking so hard? 
 
Show and Tell provides a simple five-step path to take us from jitters and complexity to confidence and clarity. As presenters, our goal is to educate, entertain, persuade, motivate, and ultimately change our audience. As a top-notch presenter and speaker, Dan Roam has put together a guide full of his tried-and-true visual techniques and the wisdom he has gained from doing award winning presentations like "healthcare reform on napkins". 
 
 Roam's lively visual style, hand-drawn pictures, and vivid text will help regular people overcome anxiety, carry out a vision, and perform a little magic.

Show and Tell

How Everybody Can Make Extraordinary Presentations

Rand Fishkin

Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. 
 
This is not that story. 
 
Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. 
 
Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached. 
 
 In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them.

Lost and Founder

A Painfully Honest Field Guide to the Startup World

Seth Godin

Seth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art. 
 
Creativity is both scarce and valuable. What was important in the old economy (conformity, standardization, interchangeability) has been turned on its head. What matters now is trust, permission, remarkability, leadership, and telling stories that spread. Whether you're a teacher, a doctor or a customer service rep you can make art if you care about why you went to work today and how you can be better at it tomorrow. 
 
Being an artist isn't a genetic disposition or a specific talent. It's an attitude; a hunger to seize new ground, make connections and work without a map. Steve Jobs was an artist, as were Henry Ford and Martin Luther King Jr. They saw something others didn't and then found the guts to do something about it. 
 
This is Seth Godin's most personal book yet - a pithy, inspirational call to arms.

The Icarus Deception

How High Will You Fly?

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. 
 
Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. 
 
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. 
 
It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

This is Marketing

You Can’t Be Seen Until You Learn To See

Stephen Denny

Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. 
 
Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.

Killing Giants

10 Strategies To Topple The Goliath In Your Industry

John Kotter

Holger Rathgeber

That's Not How We Do It Here! is a business parable about a clan of meerkats who live in the Kalahari. Well organised and efficient, the colony enjoys many years of successful growth, until it suddenly comes under threat from a new form of predator and is forced to rethink its organizational structure. 
 
John Kotter uses this charming parable to explore why organizations often struggle no matter their past success, and why they fall. 
 
Kotter shows that by embracing reliability, efficiency, speed and agility, and building passion, discipline and personal growth, organizations can once again prosper, fulfil their mission, create great jobs and services and generate wealth.

That's Not How We Do It Here!

A Story About How Organizations Rise, Fall – and Can Rise Again

Matthew Dixon

Brent Adamson

Pat Spenner

Nick Toman

From the authors of the internationally-bestselling business classic The Challenger Sale 
 
'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive 
 
--------------------------------------------------------------- 
 
In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers. 
 
Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with. 
 
Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again. 
 
The Challenger Sale, Amazon bestseller, Sales & Selling, January 2024

The Challenger Customer

Selling to the Hidden Influencer Who Can Multiply Your Results

Ken Segall

In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. 
 
Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben &amp; Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

Think Simple

How Smart Leaders Defeat Complexity

Mikael Krogerus

Roman Tschäppeler

The internationally bestselling duo Mikael Krogerus and Roman Tschäppeler have tested the 44 most important communication theories - from Aristotle's thoughts on presenting through Proust on asking questions to the Harvard Negotiation Project - for their practicality in daily business life. In The Communication Book they distil them into a single volume that in their winning way turns seemingly difficult ideas into clear and entertaining diagrams. 
 
From running better meetings and improving the conversations in your head to brushing up on your listening skills and small talk, the pair masterfully fuses theoretical knowledge and business advice with humour and practicality. With sections on work, the self, relationships and language, they show that we can improve not only what we communicate, but how we do so. 
 
 Whether you're a CEO, just starting out - or want to improve your relationships at home - this smartly-illustrated and compact guide will improve your communication skills and help you form more meaningful connections at work, while smiling too.

The Communication Book

44 Ideas for Better Conversations Every Day

Cal Newport

Constant communication has become part of the way we work as we check our emails every 5.4 minutes. But at what expense? 
 
Bestselling author Cal Newport argues that this steady flow of distractions disrupts us from achieving any meaningful work, causes us undue stress and is costing businesses millions in the form of untapped potential. 
 
 
In this visionary book, he reveals how to reimagine and redesign work without the constant pings of email distracting us. Drawing on a fascinating array of case studies and offering practical solutions, Newport shows us how a world without email will liberate people to do their most profound, fulfilling and creative work - and much more of it too.

A World Without Email

Find Focus and Transform the Way You Work Forever (from the NYT bestselling productivity expert)

Cara Alwill Leyba

Following the success of Girl Code, a book encouraging women to support each other in the business community, master life coach Cara Alwill Leyba shows her many fans how to take the next step: to build confidence from the ground up. 
 
 In Like She Owns the Place, Leyba reveals three simple but provocative arguments: 
 
· Confidence doesn't come from 'winning' - it comes from ignoring the success narratives we absorb from magazines and movies 
· The impressions people make on others depend on their personalities, not their looks 
· The foundation of confidence comes from 'audacious auditing' - Leyba's term for identifying toxic people and habits and editing them from your life. 
 
Written in her accessible, inspirational style and full of revealing stories from every stage of Leyba's life, Like She Owns the Place will help readers rewire their minds to be more confident and encourage them to go after the life they've always wanted and deserve.

Like She Owns the Place

Unlock the Secret of Lasting Confidence

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