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Scott Kupor

'Worth far more than its cover price ... I wish I’d had it available to me when I was first looking for startup funding' -- Eric Ries 
 
Every startup needs capital, and ambitious startups seek it on Sand Hill Road – Silicon Valley’s dream street for entrepreneurs. That’s where you’ll find the biggest names in venture capital, including the famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner. 
 
Whether you’re trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. Secrets of Sand Hill Road is the first book that shows you exactly how VCs decide where and how much to invest. It will help you get the best possible deal and make the most of your relationships with VCs. You’ll learn, for instance: 
 
-- Why most VCs typically invest in only one startup in a given business category 
-- Why the talent you need most when raising venture capital is your storytelling ability 
-- How to handle a 'down round', when you have to raise funds at a lower valuation than in your previous round 
-- Why bridge financing (reopening your last round to existing investors) is generally a bad idea 
-- What to do when VCs get too entangled in the day-to-day operations of your business 
-- Why you need to build relationships with potential acquirers long before you decide to sell 
 
Filled with Kupor’s firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide you need to turn yourstartup into the next unicorn.

Secrets of Sand Hill Road

Venture Capital—and How to Get It

Ann Harrison

This essential and highly acclaimed guide, now updated and revised in its eighth edition, explains the business of the British music industry. 
 
Drawing on her extensive experience as a media lawyer, Ann Harrison offers a unique, expert opinion on the deals, the contracts and the business as a whole. She examines in detail the changing face of the music industry and provides absorbing and up-to-date case studies. 
 
Whether you're a recording artist, songwriter, music business manager, industry executive, publisher, journalist, media student, accountant or lawyer, this practical and comprehensive guide is indispensable reading. 
 
Fully revised and updated. Includes: 
· The current types of record and publishing deals, and what you can expect to see in the contracts 
· A guide to making a record, manufacture, distribution, branding, marketing, merchandising, sponsorship, band arrangements and touring 
· Information on music streaming, digital downloads and piracy 
· The most up-to-date insights on how the COVID-19 crisis has affected marketing 
· An in-depth look at copyright law and related rights 
· Case studies illustrating key developments and legal jargon explained.

Music: The Business (8th edition)

(8th edition)

Rachelle Thackray

20/20 HINDSIGHT FOLLOWS THE STORIES OF SOME OF THE MOST SUCCESSFUL ENTREPRENEURS AS THEY TELL, IN THEIR OWN WORDS, WHAT DROVE THEM TO SET UP THE BUSINESSES THEY DID, AND WHAT HELPED THEM TRUST IN THEIR OWN IDEAS-AND WHAT IT COST. SHE INCLUDES THEY ACCOUNTS OF: -THE INITIAL BRAINWAVE -GROWTH AND EXPANSION -SETTING UP OFFICES -FORMING PARTNERSHIPS -OVERCOMING DIFFICULTIES ALONG THE WAY -WHAT COMES NEXT? EVERY ENTREPRENEUR WISHES THEY KNEW THEN WHAT THEY KNOW NOW. WITH PLENTY OF FIRST-PERSON ADVICE AND CHECKLISTS TO CHART YOUR PROGRESS THROUGH THE ISSUES RAISED AT EAXH STAGE, 20/20 HINDSIGHT HELPS YOU START ONE JUMP AHEAD.

20/20 Hindsight

From Starting Up To Successful Entrepreneur, By Those Who've Been There

Paul Dickinson

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs. 
 
Branding is one of the most important aspects of marketing for any enterprise. In this straightforward and captivating guide, Paul Dickinson who has worked to define some of the biggest brands in the world, shows how an eye for detail and design can help to re-energise any company or organisation. 
 
In this book, you'll find out how simple brand identifiers like colour and 'feel' can make powerful statements about your company, no matter what its size. Paul Dickinson shows how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Fascinating case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans will enable you to do the same.

It's Not About Size

Bigger Brands for Smaller Businesses

Rachel Bridge

Fed up with working for someone else? Want to start your own business but don't want to wait years to reap the rewards? 
 
Take every shortcut you can ... and get there fast. 
 
As Enterprise Editor of The Sunday Times, Rachel Bridge has met hundreds of the world's most successful entrepreneurs. Now she shares their expertise to show you the top 20 shortcuts to creating a booming business - and the energy-sapping, time-wasting traps to avoid along the way - so you too can make a million - asap.

How to Make a Million Before Lunch

Geoffrey Cain

*** Longlisted for the 2020 Financial Times &amp; McKinsey Business Book of the Year *** 
 
'Shines an incisive and entertaining light into the secretive world of the South Korean technology giant shaping our digital lives in ways we probably can't imagine' -- Brad Stone 
 
Can the Asian giant beat Apple? 
 
Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers the first deep look behind the curtains of the biggest company nobody knows. 
 
How has this happened? Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer. But with the rise of the PC revolution, Chairman Lee Byung-chul came up with an incredibly risky multimillion dollar plan to make Samsung a major supplier of computer chips. Lee had been wowed by a young Steve Jobs who sat down with the chairman to offer his advice, and Lee quickly became obsessed with creating a tech empire. 
 
Today, Samsung employs over 350,000 people - over four times as many as Apple - and their revenues have grown 40 times their 1987 level. Samsung alone now make up more than 20% of South Korea's exports and sells more smartphones than any other company in the world. And furthermore, they don't just make their own phones, but are one of Apple's chief supplier on technology critical to the iPhone. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company's headlong attempt to overtake Apple at any cost. 
 
A sweeping, insider account of the Korean's company's ongoing war against the likes of Google and Apple, Samsung Rising shows how a determined and fearless Asian competitor is poised to take on the giants of the tech world.

Samsung Rising

Inside the secretive company conquering Tech

Richard Branson

'Doing good can help improve your prospects, your profits, and your business; and it can change the world. We must change the way we do business' - Richard Branson 
 
Can we bring more meaning to our lives and help change the world at the same time? 
 
In Screw Business as Usual, Richard Branson at his brilliant and motivating best, shares some fascinating and inspiring stories about the people who are already leading the way in transforming business into a force for good, for people and for the planet. Reflecting on some of his own experiences, and those of the Virgin Group, he also shares his new vision for the future and describes how businesses can help create a more prosperous world for everyone. 
 
It's time to turn capitalism upside down – to shift our values, to switch from a just profit focus to caring for people, communities and the world and to turn our work into something we both love and are proud of. It's time to Screw Business as Usual.

Screw Business as Usual

Mark Leigh

Advertising. Is it really 'the greatest art form of the twentieth century' 
(Marshall McLuhan)? Whatever your views, it is undeniably one of the most 
popular career choices going-and one of the most difficult to get into. If 
you want to be creative and make money, or simply fancy trying your hand 
at a job in one of the most powerful industries around, then this 
indispensable guide is all you'll need to get a foot in the door and keep a 
step ahead of the competition. It's a careers guide with a difference, using 
the experience and wisdom of some of the industry's top people. You'll find 
essential advice on how to get started and how to get ahead, as well as 
the insider's view of the genuine pros and cons of each job, from copywriter 
to account handler. Your new career starts here.

How To Make It In Advertising

James Altucher

The 10,000-hour rule isn't the only way to achieve mastery. Entrepreneur, angel investor and bestselling author James Altucher reveals a new mindset and proven toolkit that will empower anybody to quickly acquire the skills they need to succeed and achieve their dreams. 
 
 We live in a hierarchical world where experience has traditionally been the key to promotion. But that period is over! Straight, clear-cut career trajectories no longer exist. Industries disappear, job descriptions change, and people's interests and passions evolve. The key to riding this wave is to constantly be curious about what's next, to be comfortable with uncertainty so you can keep navigating the rough waters ahead, and most importantly, to pursue the things that interest you. 
 
In Skip the Line, James reveals how he went from struggling and depressed to making his personal, financial, and creative dreams come true. While showing you how to approach change and crisis, he gives you tools to help easily execute ideas, become an expert negotiator, attract the attention of those around you, scale promising ideas, and improve leadership - which will catapult you higher than you ever thought possible and at a speed that everyone will tell you is impossible.

Skip the Line

Ingenious, Simple Strategies to Propel Yourself to Wealth, Success and Happiness

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. 
 
Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

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