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Blake Mycoskie

In 2006, while travelling in Argentina, young entrepreneur Blake Mycoskie encountered children too poor to afford shoes, who developed injuries on their feet that often led to serious health problems. Blake knew he wanted to help, but rather than start a charity, he went against conventional wisdom and created a for profit business to help the children who he met. With the help of a local shoemaker, Blake struck out to merge activism and fashion in the form of a local canvas shoe worn by farmers and gauchos alike, called the alpargata. Blake called his creation TOMS Shoes (which stands for "Tomorrow's Shoes") and promised to give a pair of new shoes to a child in need for every pair that he sold. Starting with only two hundred pairs of handmade shoes, optimism, and entrepreneurial charisma, Blake successfully launched TOMS into the high fashion world. They can now be seen adorning the feet of celebrities such as Keira Knightley, Scarlett Johansson, and Tobey Maguire. 
 
Blake's mission is to prove that you can achieve financial success and make the world a better place at the same time. In this book, he shares the six counterintuitive principles that have guided the growth of TOMS for the past three years: 
 
Make business personal 
Be resourceful without resources 
Reverse retirement 
Keep it simple 
Stay humble 
Give more, advertise less 
 
The result is an inspiring account of a young man whose entrepreneurial spirit was able to affect change in the world, and a call to others to be inspired to do the same. 
 
As part of the One for One initiative, Random House will provide a new book to a child in need with every copy of Start Something That Matters purchased.

Start Something That Matters

Rom Brafman

In a book that combines psychology and sociology with an insightful understanding of human interactions, Ori and Rom Brafman have written a compelling narrative that helps us to understand the magic behind those moments when we form an incredible connection with other people, or which cause us to become fully engaged in whatever we are doing. 
 
Drawing from recent research in psychology and sociology, and told through the same kinds of engaging stories that made Sway a New York Times bestseller, Click takes us on a roller coaster journey of discovery into those moments in our lives when we are 'in the zone' - when the rest of the world drops away and everything seems to fall into place.

Click

The Power of Instant Connections

Tom Butler-Bowdon

Never Too Late To Be Great is about the power of thinking long. Drawing on wide research into ‘lead time’ and the ‘ten-year rule’, bestselling personal development author Tom Butler-Bowdon shows that, contrary to popular belief, people, companies, products and ideas invariably need time to realise their potential. At the age you are now, many famous and remarkable people were only just getting into their stride – and it’s likely that you have more time than you think to achieve your goals. 
 
It’s never too late to begin the journey of being or doing something remarkable. This book will show you how.

Never Too Late To Be Great

The Power of Thinking Long

Richard Branson

Looking for advice on setting up your own company, improving your career prospects, or developing your leadership skills? Why not ask Richard Branson? 
 
In Like a Virgin: Secrets They Won't Teach You in Business School, Richard distils and shares the wisdom and experience that have made him one of the world's most recognised and respected entrepreneurs. From his 'Top 5 secrets of Business Success', to hard hitting discussions about the global financial crisis, this book brings together his best advice on all things business. 
 
It's business school, the Branson way.

Like A Virgin

Secrets They Won’t Teach You at Business School

Ash Ambirge

Do you have an existential crisis every time your alarm goes off? 
Did you used to be fun/effervescent/happy/less of a bitter old b*tch – and now, let’s just say, YOU ARE NOT? 
Do you want to feel creative, inspired and, well, just ALIVE again? 
 
Let Ash Ambirge - one of Huffington Post's 50 Must-Follow Women, and founder of the multi-million-dollar, multi-award-winning website and blog The Middle Finger Project - offer you a spunky new alternative to traditional concepts of ‘work’. 
 
Growing up in a trailer park, by her twenty-first birthday Ash was a jobless, homeless orphan with only $26 to her name. But even with the odds stacked against her, she changed her fortune forever by starting her million-dollar business from the backseat of her car. Ash gave the finger to convention, blazed her own path, and finally found work she loved. And she wants to show you how she did it. 
 
Whether you’re an individual freelancer, self-made entrepreneur, or part of a larger corporation but not realising your dreams, Ash draws on her unconventional personal story to offer a fun, bracing, and occasionally potty-mouthed manifesto for the transformative power of radical self-reliance. Her paradigm-shifting advice will teach you how to hack your own success, create your own career options, rid yourself of imposter syndrome, and leverage your creativity to make it to the top. Told with her characteristic wit and no-bullshit attitude, this book is a must-read for anyone feeling stuck, restless, and doubtful of everything, especially themselves.

The Middle Finger Project

Trash Your Imposter Syndrome and Live the Unf*ckwithable Life You Deserve

Jurgen Wolff

Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.

Do Something Different

Proven Marketing Techniques to Transform Your Business

Jim Stengel

Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. 
 
Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter &amp; Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. 
 
In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance.

Grow

How Ideals Power Growth and Profit at the World’s 50 Greatest Companies

Holly Tucker

***THE SUNDAY TIMES BESTSELLER*** 
 
It's time to turn your dreams into reality. You just need a mentor to guide the way. 
 
Holly Tucker MBE - co-founder of notonthehighstreet, and creator of Holly &amp; Co - is on a mission to change business forever. Having inspired over 100,000 entrepreneurs and identified the keys to their success, in Do What You Love, Love What You Do, she now wants to help anyone build a business doing what they love, leading to a happier and more fulfilled life. 
 
Demystifying the grey world of business, whether you've yet to take your first steps or find yourself stuck in a business rut, this beautiful and vibrant book will allow your dreams to take flight. Holly looks back at her own story, sharing her biggest lessons and proven advice on creating and growing a business. From side hustle to full-time, from defeating your confidence gremlins to creating an empowered community, Holly reveals both the skills and the mindset any founder needs to help their business thrive. 
 
A book like no other, Do What You Love, Love What You Do also shines a light on the creative community, showcasing the brilliant and unique output of small businesses, inspiring you to join them in their success. 
 
There are now over 5 million small businesses in the UK - join the movement with the ultimate small business bible.

Do What You Love, Love What You Do

The Empowering Secrets to Turn Your Passion into Profit

Bill Murphy

Written with the cooperation of Harvard Business School, this is an instructive and inspiring book for anyone who dreams of starting a successful business. 
 
The Intelligent Entrepreneur tells how three HBS graduates turned down six-figure salaries at big corporations, bet on themselves and launched their own new companies. By their ten-year reunion their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. 
 
Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. 
 
Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights - distilled into ten key rules - will help anyone become a successful entrepreneur.

The Intelligent Entrepreneur

How Three Harvard Business School Graduates Learned the 10 Rules of Successful Business

Richard Branson is an iconic businessman. In Screw It, Let's Do It, he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business. He also looks to the future and shares his plans for taking his business and his ideas to the next level. 
 
Richard reveals the new and exciting areas into which Virgin is currently moving, including biofuels and space travel, and brings together all the important lessons, good advice and inspirational adages that have helped him along the road to success. This is a fantastic motivational business book that will help every reader achieve their own dreams.

Screw It, Let's Do It

Lessons in Life and Business

Leigh Gallagher

'An engrossing story of audacious entrepreneurism' -- Charles Duhigg 
 
'Captures the remarkable journey of Airbnb exceedingly well' -- Reid Hoffman 
 
'fast paced, fun dive into one of the seminal firms of our time' -- Rana Foroohar 
 
In 2008, two broke art school graduates and their coder-whiz friend set up a platform that – in less than a decade – became one of the largest provider of accommodations in the world. Now valued at $31 billion, Airbnb is in the very top tier of Silicon Valley’s ‘unicorn’ startups. 
 
Yet the company has not been without controversy – disrupting a $500 billion hotel industry makes you a few enemies. This is also a story of regulators who want to shut it down, hotel industry leaders who want it to disappear and neighbourhoods that struggle with private homes open for public rental. But beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation – where a sense of belonging has built trust between hosts and guests seeking a more original travel experience that hotels have struggled to replicate. 
 
This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms – cultural zeitgeist, hotel disruptor, enemy to regulators – and the first in-depth character study of its leader Brian Chesky, the company’s curious co-founder and CEO. It reveals what got Airbnb where it is today, why they are nothing like Uber, and where they are going next.

The Airbnb Story

How to Disrupt an Industry, Make Billions of Dollars … and Plenty of Enemies

How Three Guys Disrupted an Industry, Made Billions of Dollars … and Plenty of Enemies

Tom Chatfield

'Tom Chatfield's Fun Inc. is the most elegant and comprehensive defence of the status of computer games in our culture I have read, as well as a helpful compendium of research ... The numbers surrounding the sector are certainly thudding. By the end of 2008, annual sales of video games - not including consoles or devices - was $40 billion, comfortably outstripping the movie business. In the same year, Nintendo's employees were more profitable per head than Google's. The sheer pervasiveness of game experience - 99 per cent of teenage boys and 94 per cent of teenage girls having played a video game - means that instant naffness falls upon those who express a musty disdain for the medium. In fact, as Fun Inc. elegantly explains, computer game-playing has a very strong claim to be one of the most vital test-beds for intellectual enquiry.' 
Independent

Fun Inc.

Why games are the 21st Century's most serious business

Paul Barrow

P Barrow

Different scenarios demand different plans, and this book helps you tailor your preparations to suit the challenges presented by a particular move or development and ensure that yours are indeed the best-laid business plans. In short, easy-to-digest sections and using useful case studies, it contains: 
* practical advice on creating a successful plan 
* guidance on presenting the right plan for the right audience and getting maximum benefit from minimum effort.

The Best Laid Business Plans: How to Write Them, How to Pitch Them

This is the worldwide bestselling autobiography of iconic entrepreneur Sir Richard Branson, featuring his take on his latest business ventures, personal achievements and intrepid adventures. 
 
In Losing my Virginity, you'll discover how Sir Richard is committed to building a better world through responsible, holistic business practices and ventures such as the Virgin Health Bank, which is contributing to regenerative medicine, Virgin Fuels, which has pledged £200 million to renewable energy projects, and his company's charitable arm, Virgin Unite. You'll also learn about how Sir Richard and his company are reaching for the stars in a new era of commercial space travel with Virgin Galactic. 
 
With insights into this very public figure's personal life as well as his business successes and the lessons he's learned along the way, this is an amazing memoir, motivational business guide and inspiring story that will capture your imagination.

Losing My Virginity

Dave Fishwick

This is the real story that inspired the Netflix film, Bank of Dave. 
 
Dave Fishwick is a self-made, straight-talking man from Burnley who hates the banks. Fed up with never-ending tales of greed and corruption, he sets out to prove that there is a different way of doing things - by opening his own bank to help inject much-needed life into local businesses. 
 
In his bid to set up a simple, no-nonsense bank that actually cares about its customers, Dave plans to use hundreds of thousands of pounds of his own money. His enterprise will offer his customers a far better rate of interest than they get on the high street; he will lend to struggling local businesses that the banks don't want to know about; and he aims to bring the Bank of Dave into profit within 180 days. If he succeeds, he'll give whatever he makes to charity. If he fails, he'll make a terrible loss and ruin his hard-earned reputation as a successful businessman. 
 
Can one man really take on the banking giants and make a real difference to local businesses and his community? Dave Fishwick certainly hopes so.

Bank of Dave

How I Took On the Banks

Billy Gallagher

'A fast-paced, highly readable history of one of the defining companies of our time. If you're interested in Snapchat, or just plain mystified by it, you must read this book' -- Brad Stone 
 
Would you turn down three billion dollars from Mark Zuckerberg? 
 
When he was just twenty-three years old, Evan Spiegel, the brash CEO of the social network Snapchat, stunned the world when he and his co-founders walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? 
 
In How to Turn Down a Billion Dollars, Billy Gallagher takes us inside the rise of one of Silicon Valley’s hottest start-ups. Snapchat began as a late-night dorm room revelation before Spiegel went on to make a name for himself as a visionary CEO worth billions, linked to celebrities like Taylor Swift and his fiancée, Miranda Kerr. 
 
A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Billy Gallagher has covered Snapchat from the start. His inside account offers an entertaining trip through the excess and drama of the hazy early days with a professional insight into the challenges Snapchat faces as it transitions from a playful app to one of the tech industry’s preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.

How to Turn Down a Billion Dollars

The Snapchat Story

Timothy Cumming

Are you looking to move your business online? Do you want advice on making money on the internet? Little E, Big Commerce arms you with all the business expertise and net know-how to take the plunge into the fast and competitive world of e-commerce. It has simple guidance and easy to implement strategies. E-commerce doesn't change everything, but it does change a lot. So an important skill in e-business is knowing how to change business methods. This book familiarises you with e-customers, e-competitors and e-suppliers. It takes you through practical steps to getting on-line and to staying there, profitably.

Little E, Big Commerce

How to Make a Profit Online

Rich Diviney

'So much of what I know about trust I learned from Rich Diviney'- Simon Sinek 
'Incredible... explains why some people thrive - even when things get hard' - Charles Duhigg 
'If you care about getting better, you need to buy this book' Daniel Coyle 
 
Learn the secret to being your best 
 
During his twenty years as a Navy officer and SEAL, Rich Diviney was intimately involved in specialized SEAL selection, whittling hundreds of extraordinary candidates down to a handful of elite performers. But Diviney was often surprised by who succeeded. Those with the right skills sometimes failed, while others he had initially dismissed became top performers. Why weren't the most skillful candidates the ones who would succeed best in some of the world's toughest military assignments? 
 
Through years of observation, Diviney cracked the code: beneath obvious skills are a successful recruit's core attributes, the innate traits for a person's performance as an individual and in a team. This book defines these key attributes - including cunning, adaptability, even narcissism - so you can identify and understand your own and those of people around you, helping you perform optimally in all areas of your life.

The Attributes

25 Hidden Drivers of Optimal Performance

Estanislao Bachrach

A publishing sensation in Argentina that has sold over 200,000 copies and topped the bestseller charts for a record-breaking two years, now available in English for the first time! 
 
The Agile Mind is about the most precious mental talent we have: the ability to imagine things which have never existed and to create new ideas. This book demystifies the preconceptions we often have about how our brains function to show how creativity really works, and how we can make it work even better. 
 
We used to think that creativity diminished through the lifespan, but we now know this is not the case. The brain can regenerate and continue learning until the last days of our lives. We can all become more creative if we use the right methods and techniques to stimulate our brains and broaden our minds. 
 
Join us on a fun and amazing journey into the deepest reaches of your brain and discover an incredible range of tips and tools to be more creative and happier in all parts of your life.

The Agile Mind

How Your Brain Makes Creativity Happen

PAPERBACK EDITION FULLY UPDATED WITH FOUR NEW CHAPTERS 
 
After creating more than a dozen billion-dollar businesses from scratch and breaking scores of world records, wouldn't you think you'd done it all? 
 
Not Sir Richard Branson. Having brought the Virgin brand to all corners of the globe, he's now reached out to the stars by flying to space with Virgin Galactic. 
 
In this non-stop memoir, Richard takes you inside his whirlwind life: from reinventing his companies in the midst of financial crises and devastating personal losses, to tackling the planet's biggest challenges, to the joys of becoming a 'grand-dude' at 64, to leading his companies through the Covid-19 pandemic and achieving the impossible with Virgin Galactic. Discover the irrepressible spirit, ingenious vision and relentless drive that has made Richard the ultimate entrepreneur. 
 
The iconoclastic Virgin founder is still changing the world - and beyond.

Finding My Virginity

The New Autobiography

Anna Codrea-Rado

Are you your own boss? No idea where to turn for help? This is the guide for you. 
 
The 9-5 isn't the only way to make a living. More and more of us are becoming freelancers, side-hustlers or creative entrepreneurs, drawn to flexible working, a better work-life balance and a greater sense of self-worth - all on our own terms. But once you've decided to strike out on your own, the reality dawns on you: where can you turn for help? How do you deal with a knotty client problem alone? What does "payments on account" even mean? 
 
These uncertainties left Anna Codrea-Rado feeling overwhelmed and alone when she first started out. But now, having documented the hard-won lessons and mistakes made along the way in her popular newsletter LANCE, she knows what makes up a successful freelance career. Based on these personal experiences, her candid advice has already helped thousands of people - florists, accountants and journalists alike - develop the skills, knowledge and confidence needed to thrive. And now you can too. 
 
From finding clients and setting rates, to saving for taxes and dealing with insecurities, You're the Business will help you build a long-lasting career you love. Packed with everyday examples and transformative insights, this book will remind you that although you're now going it alone, you don't have to be alone.

You're the Business

How to Build a Successful Career When You Strike Out Alone

Beth Buelow

Bill Gates, Warren Buffett, Mark Zuckerberg and Jeff Bezos are often grouped together as some of the greatest entrepreneurs of our time, but they also have something else in common – they are all introverts. In The Introvert Entrepreneur professional coach Beth Buelow shows us how introverts can utilise their natural gifts (such as listening) and overcome their weaknesses (such as an aversion to networking) when it comes to starting a business, taking on the mistaken but prevailing assumption that entrepreneurial success belongs to the extroverts. 
 
What many people, including introverts themselves may not know, is that the strengths and traits of the typical introvert – curiosity, desire for depth over breadth, comfort with going solo, thoroughness and thoughtfulness and love of research – lend themselves well to entrepreneurship. This book shares the stories and lessons from introverts who have built successful businesses and created a way of life that honours their natural energy. Topics covered include fears, mind-set, failure and self-management, values, networking, marketing, sales, creating community, partnership and expansion. 
 
An introvert trying to be a fake extrovert is just that: a fake extrovert. The Introvert Entrepreneur takes a strengths-based approach to being a successful entrepreneur, while also helping you deal with the particular roadblocks you may encounter when building a business.

The Introvert Entrepreneur

Julie Zhuo

A Wall Street Journal Bestseller! 
 
Now fully revised and updated in this paperback edition 
 
Congratulations, you’re a manager! 
 
After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: You don’t really know what you’re doing 
 
That’s exactly how Julie Zhuo felt when she became a rookie manager at the age of twenty-five. She stared at a long list of challenges—from hiring to firing, from meeting to messaging, from planning to pitching—and faced a thousand questions and uncertainties. How was she supposed to spin teamwork into value? How could she be a good steward of her reports’ careers? What was the secret to leading with confidence in new and unexpected situations? 
 
Having now managed teams spanning tens of people to hundreds, Zhuo is ready to share the answers to all those questions, and more. The most important lesson of all? Great managers are made, not born. And if you’re reading this book, you’re already on your way to becoming a great manager. 
 
In this revised and updated edition of The Making of a Manager, new managers will discover the transformative insights and practical examples that made the original an instant classic, along with essential new guidance for today’s challenges—including how to build trust and maintain morale during downturns and layoffs, and how to foster culture and connection while managing remote teams. 
 
Whether you’re new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the manager you’ve always wanted.

The Making of a Manager

What to Do When Everyone Looks to You

Peter Thiel

Blake Masters

WHAT VALUABLE COMPANY IS NOBODY BUILDING? 
 
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. 
 
‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ 
ELON MUSK, CEO of SpaceX and Tesla 
 
‘This book delivers completely new and refreshing ideas on how to create value in the world.’ 
MARK ZUCKERBERG, CEO of Facebook 
 
‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ 
NASSIM NICHOLAS TALEB, author of The Black Swan

Zero to One

Notes on Start Ups, or How to Build the Future

James Reed

Write a killer CV and land your dream job. 
 
It takes an employer just seven seconds to save or reject a job applicant’s CV. In this book, James Reed – chairman of REED, Britain’s largest recruitment company – offers invaluable and specific advice on what employers want to see in the CVs they receive and how you can stand out from the crowd. 
 
Unlike other career development books, the honest advice presented here has been compiled from one-to-one interviews, surveys and countrywide workshops across REED’s network of recruitment consultants. This book is an accessible and enjoyable read, intensely practical and packed with pull-out quotes, layout examples and tips. 
 
Find out what future employers are looking for and take the first step to start loving Mondays again.

The 7 Second CV

How to Land the Interview

Mark Cropley

'At a time when we are paying a heavy price for the collective delusion that being plugged in 24/7 is an express elevator to the top, The Off Switch reminds us that there is an alternative. Mark Cropley shows that intentionally switching off from work is not only essential for our well-being, it also allows for the unwinding and renewal that help us perform at our best when we switch back on.' 
Arianna Huffington 
 
 
Work better not longer- learn how to be more productive by switching off from work in the evenings, worrying less and facing the new working day fresh, full of energy and ambition. 
 
Work is a big part of our lives, but it's easier than ever to let it take over. Laptops, tablets and smartphones that are supposed to free us from the office actually bind us to it. If you've ever felt stressed as you checked your work email in the evenings, or found yourself unable to sleep worrying about tomorrow's meeting, then this is the book for you! 
 
Learning to flick THE OFF-SWITCH when you leave work is essential- not only for your sanity but also for your job. If you can learn to relax and rest effectively when you're not at work, you can then get more done when you're in the office. It's a win-win solution! 
 
In this unique book, Professor Mark Cropley, a world expert in how we recover from the working day, blends engaging real-life case studies, clinical expertise and evidence-based techniques to provide a complete guide for how to switch off better - get more enjoyment from your free time, and still get more done.

The Off Switch

Leave on time, relax your mind but still get more done

Sarah Hyndman

Discover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies. 
 
'A fascinating insight into how type can influence our feelings, our senses, and even our taste' -- Professor Charles Spence, University of Oxford 
'Most books about fonts are written for designers - Sarah brings the power of fonts to everyone' -- Patrick Burgoyne, Editor of Creative Review 
'This book is an inspiration' -- ***** Reader review 
'Ground-breaking' -- ***** Reader review 
'Beautiful and fun! A fantastic read' -- ***** Reader review 
'Love this book! Couldn't put it down and read it from cover to cover' -- ***** Reader review 
'A really interesting and insightful book' -- ***** Reader review 
********************************************************************************************************* 
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? 
 
This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. 
 
* Fonts can alter the meanings of words right before your very eyes. 
* See what personalities fonts have, and what they reveal about YOUR personality. 
* Explore how you respond to fonts emotionally and can make fonts work for your message. 
* Be amazed that a font has the power to alter the taste of your food. 
 
This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.

Why Fonts Matter

a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman

Jamal Edwards

From the iBooks Number 1 bestselling ebook series. 
 
 Jamal Edwards will forever be remembered as an inspiring and pioneering figure in the music industry. His book Self Belief: The Vision will show you how this trailblazing music entrepreneur beat the system and made it big in business in his own way. 
 
 At the age of 15, with only a hand-held camera and a Wi-Fi connection, Jamal started to build his media empire. The videos he made showcased undiscovered talent on the underground music scene. 
 
 By the age of 20 Jamal signed a deal with Sony RCA to become CEO of his own record label, Just Jam Records and was named one of Richard Branson's Virgin Media Pioneers 2012. Jamal Edwards was founder and CEO of the UK's most successful online youth broadcaster SB.TV which helped launch the careers of artists like Stormzy, Ed Sheeran and Dave. 
 
 The book features six levels, in which Jamal sets tasks and challenges to help the reader get to where they want to be. Along the way the reader will come across Decision Points where they will have to choose a path through their business journey. 
 
 Each level features a foreword by one of Jamal's friends or mentors, including successful people in music, media and business such as Sir Richard Branson, Emeli Sandé, JacksGap, Ed Sheeran, Jessie J and Idris Elba. 
 
 Level 1 - Take Control is where you'll step outside your comfort zone and find out your strengths and weakness. 
 
Level 2 - The Knowledge is where you'll start researching your ideas. 
 
 Level 3 - Building the Foundations is where you'll build your team and learn how to market and promote you and your idea. 
 
 Level 4 - Launch Time will show you how best announce your idea to your audience. 
 
 Level 5 - Going Large is where you'll learn how to grow and develop your idea. 
 
 Level 6 - Keep It Fresh is about building the momentum, keeping your focus and looking to the future. 
 
A mix of inspirational business book, memoir and game, Self Belief: The Vision shares Jamal's own story and some of the things he learned, in order to inspire other young people to get some self-belief and turn their dreams and ideas into reality.

Self Belief: The Vision

How to Be a Success on Your Own Terms

Jayne-Anne Gadhia

Jayne-Anne Gadhia, the straight-talking CEO of Virgin Money, looks back at the events that have influenced, shaped and inspired her to become one of the most powerful women in banking. 
 
With anecdotes from her life before becoming a banker, including beating the bullies and experiencing racism as part of a mixed race marriage, through to building a business from scratch, working at RBS under Fred Goodwin just before the financial crash, and steering Virgin Money to become a listed business, breaking boundaries along the way, professionally and personally. 
 
Jayne-Anne shines a light on issues surrounding the role of women in banking and the alpha-male dinosaurs that dominate the industry. She draws on the relationships and deals that have shaped her career so far, including her personal experience with mental health issues, which has helped her attitude and approach to both her business and personal life. 
 
 This is not a conventional biography, nor a ‘how to do it’ business book. It is a candid, fresh and fascinating insight into being a woman in business, the financial crisis and the way in which business can be conducted as a force for good.

The Virgin Banker

Linda Kaplan

Robin Koval

The authors of the national bestseller The Powe of Nice once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers. 
 
Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch - whether with a client, customer, family member, or friend - speaks volumes to others about our talent, personality, and motivations. After all, if we can't take care of the small details, how can we be counted on to deliver when it really matters? 
 
In today's challenging times, bigger isn't always better. In fact, it's often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than you'd imagine. 
 
Written in the same entertaining, story-driven style that made The Power of Nice the go-to book for finishing first, The Power of Small demonstrates how all of us can harness the power of small to improve and reinvent our lives. It's the ultimate guide to shrinking your outlook to broaden your horizons. 
 
Get SMALL and get going!

The Power of Small

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