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Richard Branson

Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals. 
Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business. 
In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving. 
But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success. 
Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages.

Screw It, Let's Do It

Lessons In Life

Will Declair

Jérôme Dumont

Bao Dinh

We all need more hours in the day, as we spend more time than ever working, studying and caring. 
 
So what if we could reclaim an entire hour, every day, to spend on the things we love? 
 
With proven advice from over 300 busy contributors, The Extra Hour condenses the best strategies and secrets into just 190 pages, to instantly supercharge your productivity. 
 
Whether you're a time-poor student, a frazzled entrepreneur or burned-out at work, waste no time in discovering how to: 
· cut time spent on emails in half 
· banish distracting thoughts for good 
· power-surf the web 
· and much, much more 
 
This is the last productivity book you'll ever need. 
 
So, what will you do with your Extra Hour?

The Extra Hour

Powerful Techniques to Create More Time in Your Day

Elena Botelho

Kim Powell

Tahl Raz

Winner of CMI Management Book of the Year 2019 
New York Times Bestseller 
Wall Street Journal Bestseller 
 
 
Everything you thought you knew about becoming a CEO is wrong. You must graduate from an elite college or business school. In fact, only 7 percent of the CEOs of today's companies went to a top school--and 8 percent didn't graduate from college at all. Never put a foot wrong. In fact, people who have become CEOs have on average had five to seven career setbacks on their way to the top. 
 
Drawing on the biggest dataset of CEOs in the world -- in-depth analysis of 2,600 leaders, drawn from a database of 17,000 CEOs, as well as 13,000 hours of interviews -- The CEO Next Door is crammed full of myth-busting and counter-intuitive insights in what it really takes to get ahead. Discover the way actual CEOs of top companies think and behave, and the kind of traits to develop if you want to make your ambitions a reality and take your career right to the top.

The CEO Next Door

The 4 Behaviours that Transform Ordinary People into World Class Leaders

Shawn Achor

Do you want to achieve success in your personal and professional endeavours? The first step is to see a reality where success is possible. Only when we choose to believe we live in a world in which challenges can be overcome, in which our behaviour matters, and in which change is possible can we summon all our drive, energy, and emotional and intellectual resources to make that change possible. 
 
In Before Happiness, Shawn Achor, former Harvard professor, and bestselling author of The Happiness Advantage introduces a groundbreaking new theory about success and human potential. 
 
Achor shows how a positive mindset is the best predictor of motivation, engagement and performance in the workplace and in your personal life and offers five practical, actionable strategies for creating this mindset that will make us more successful at work and at home: 
 
1)Add vantage points – how to select the most valuable reality 
2)Map to success – mapping success greatly increases the chance you will get there 
3)Finding the X Spot – proven techniques for harnessing your cognitive abilities 
4)Boost the signal by cancelling the noise – how to cancel negative noise 
5)Positive Inception – how to spread positive reality to others 
 
Backed by science, great stories, and research-based strategies, by the time you finish this book, you will have a complete understanding of exactly how to create a better reality and magnify the volume of happiness and success in your life, and equally important, transfer that positive reality to others.

Before Happiness

Five Actionable Strategies to Create a Positive Path to Success

Rachel Bridge

Do you dream of starting your own business but don’t have any money? What if you could set up a venture with nothing but a good business idea and the determination to make it work? 
 
It’s an appealing idea, particularly in the current economic climate where no one has cash to spare and austerity rules the day. In fact, studies show that more people start businesses during recessions than at any other time. The good news is that it can be done, provided you follow a few golden rules. Based on Rachel Bridge's popular workshops, this book will help set you on the way to success. 
 
As the former Enterprise Editor for the Sunday Times, Rachel has interviewed hundreds of successful entrepreneurs. Join her on her journey as she starts up her very own enterprise, entrepreneurthings.com, and covers all the ups and downs she encounters, while giving examples along the way of how real-life entrepreneurs have coped with the same problems that beset everyone in business at some point.

How To Start a Business without Any Money

Ori Brafman

Rom Brafman

Why are we more likely to fall in love when we feel in danger? 
 
Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history? 
 
Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong? 
 
Discover the answers in Sway. 
 
We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all. 
 
Sway is a fascinating insight into the way we all behave and will change the way you view the world.

Sway

The Irresistible Pull of Irrational Behaviour

In September 2012, a YOUGOV poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson. 
 
With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In The Virgin Way: How to Listen, Learn, Laugh and Lead, Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him – from politicians, business leaders, explorers, scientists and philanthropists – Richard reflects on the qualities he feels are essential for success in today’s world. 
 
This is not a conventional book on leadership. There are no rules – but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether you’re at the beginning of your career, or head of a Fortune 500 company – this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader – not just a boss.

The Virgin Way

How to Listen, Learn, Laugh and Lead

David Kirkpatrick

Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale. 
 
With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.

The Facebook Effect

The Real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company

Greg McKeown

'In a world beset by burnout, Greg McKeown's work is essential' -- Daniel H. Pink 
 
 'Effortless shows that achieving more doesn't have to be as hard as we make it out to be' -- Arianna Huffington 
 
 NEW YORK TIMES BESTSELLER · A Times (UK) Best Book of the Year · From the author of the million-copy-selling Essentialism comes an empowering guide to achieving your goals. It all starts with a simple principle: Not everything has to be so hard. 
 
 The intricacy of modern life has created a false dichotomy between things that are 'hard and important,' and those that are 'easy and trivial.' Everything has become so much harder than it ought to be. But, Greg McKeown, bestselling author of Essentialism, says, there is a third alternative. 
 
 In Effortless, he offers practical tools for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out. Honed over the better part of a decade, these strategies include: 
 
 ·Turning tedious tasks into enjoyable rituals 
 ·Preventing frustration by solving problems before they arise 
 ·Setting a sustainable pace instead of powering through 
 ·Making one-time choices that eliminate many future decisions 
 ·Making relationships easier to maintain and manage 
 ·And much more 
 
 McKeown's philosophy of essentialism has helped thousands to recognise that the effortless way isn't the lazy way. It's the smart way. Not every hard thing in life can be made easy but we can make it easier to do more of what matters most. Effortless will show you how.

Effortless

Make It Easier to Do What Matters Most: The Instant New York Times Bestseller

Morgan Brown

Sean Ellis

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP 
 
'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild 
 
'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners 
 
 
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. 
 
HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. 
 
Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

Clive Rich

Negotiation is fundamental to our lives; whether it’s getting your kids to eat their greens, making your case for a pay rise, or trying to secure a multi-million pound deal for your company. 
 
However, negotiation has changed. It's no longer about confrontation where there are winners and losers. Collaboration is now the name of the game. YouGov research commissioned for this book shows UK PLC is losing £9 million per hour from poor negotiating – £17 billion per year. Can you afford to be without a modern framework for deal-making? 
 
In The Yes Book, Clive Rich provides a method for generating success based on years of experience working for or with major organisations and super brands including Sony, Yahoo, Apple, the BBC, Tesco, and Simon Cowell's Syco, during a negotiating career in which he has brokered more than £10 billion worth of deals. 
 
By breaking negotiation into its three key elements of Attitude, Behaviour and Process, he helps you learn how to shape, create and close deals. You will discover what your negotiating style is, and how you can apply it to influence others and give yourself the edge. 
 
This is the ultimate guide to using the power of negotiation to get more of what you want, in both business and life outside the office.

The Yes Book

The Art of Better Negotiation

Forget everything you thought you knew about being your best. It’s not about your own skills or talents. Instead, real success in work and life comes from your connections and relationships – the teams you build around you, the friends you make – and getting the best out of them. You hugely amplify your own potential by helping others around you to realise theirs. 
 
A TED talk star with over 16 million views, Shawn Achor is one of the world’s leading experts on happiness and personal success – and author of the positive psychology classic The Happiness Advantage. Now, in this game-changing guide to greatness, he demolishes the myth of single individual achievement. With powerful stories, cutting-edge research and exclusive insights from Fortune 100 leaders, he shows how only by working with others will you ever reach your Big Potential.

Big Potential

Five Secrets of Reaching Higher by Powering Those Around You

Ben Fennell

Will Greenwood

What gives the world's best leaders the edge? 
 
 Will Greenwood is best known for being an integral part of the 2003 Rugby World Cup-winning team. Ben Fennell has spent over 16 years helping the world's biggest businesses and brands grow. Together, they have established that world-class performance - in both business and sport - requires a fresh approach, and a new set of behaviours. 
 
Having spoken to inspirational leaders across all areas of business and sport, including Michael Johnson, Tanni Grey-Thompson, Rio Ferdinand, Dame Carolyn McCall, Dave Lewis and Sir Clive Woodward, the authors have identified the key characteristics of world-class performance. These guiding principles of celebrating difference, forging togetherness and accelerating growth constitute a new framework for modern leadership. 
 
Packed with insightful personal stories, and often painfully learnt lessons, Will and Ben offer a new playbook for world-class leadership, learning and growth.

World Class

How to Lead, Learn and Grow like a Champion

James Caan

After dropping out of school at just sixteen, James Caan started his business life in a broom cupboard with no qualifications and two pieces of fatherly wisdom: 'observe the masses and do the opposite' and 'always look for opportunities where both parties benefit'. Armed with this advice, natural charm and the Yellow Pages, he built a market-leading business with a turnover of £130 million and swiftly became one of Britain's most successful entrepreneurs. 
 
From Caan's childhood as a Pakistani immigrant to the phenomenal success of his first company and beyond, The Real Deal traces both his financial and personal achievements. It offers a frank account of what success at thirty really signifies and brings us right up to the present, including his impact on Dragons' Den and what his charity work, from saving a hospital in London to building a school in Lahore, means to him. Ultimately, it is a story of learning what money is really worth, told by one the country's most insightful businessmen.

The Real Deal

My Story from Brick Lane to Dragons' Den

The life-changing international bestseller that started a global movement - now updated with the new 21-Day Essentialism Challenge and an exclusive excerpt from EFFORTLESS 
 
Have you ever found yourself struggling with information overload? 
 
Have you ever felt both overworked and underutilised? 
 
Do you ever feel busy but not productive? 
 
If you answered yes to any of these, the way out is to become an Essentialist. 
 
In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of less. Being an Essentialist is about a disciplined way of thinking. It means challenging the core assumption of 'We can have it all' and 'I have to do everything' and replacing it with the pursuit of 'the right thing, in the right way, at the right time'. 
 
By applying a more selective criteria for what is essential, the pursuit of less allows us to regain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter. 
 
Using the experience and insight of working with the leaders of the most innovative companies and organisations in the world, McKeown shows you how to put Essentialism into practice in your own life, so you too can achieve something great.

Essentialism

The Disciplined Pursuit of Less

Francesco Cirillo

Available in bookshops for the first time, the internationally acclaimed time management system that has been used by millions, written by Francesco Cirillo, creator of the Pomodoro Technique. 
 
We all face the same problem: we’re constantly busy but we never seem to get anything done. We know we should focus on the task in hand, but it feels impossible with so many distractions and demands on our time. 
 
We all need The Pomodoro Technique. This deceptively simple tool, now being used by more than 2 million people around the world, helps us regain control and achieve our goals. It transforms both work and home life by splitting days into 25-minute ‘pomodoros’, which focus our minds and make us far more productive. 
 
Drawing on more than two decades of refinement and thinking, this powerful little book will teach you how to . . . 
-Work with time 
-Eliminate burnout 
-Manage distractions 
-Create a better work/life balance 
. . . all using only a pen, some paper and a timer. 
 
Start now – and join the Pomorodo revolution. 
 
Fully updated edition with exclusive material on teamwork – to make you and your team more dynamic than ever.

The Pomodoro Technique

The Life-Changing Time-Management System

Scott Kupor

'Worth far more than its cover price ... I wish I’d had it available to me when I was first looking for startup funding' -- Eric Ries 
 
Every startup needs capital, and ambitious startups seek it on Sand Hill Road – Silicon Valley’s dream street for entrepreneurs. That’s where you’ll find the biggest names in venture capital, including the famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner. 
 
Whether you’re trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. Secrets of Sand Hill Road is the first book that shows you exactly how VCs decide where and how much to invest. It will help you get the best possible deal and make the most of your relationships with VCs. You’ll learn, for instance: 
 
-- Why most VCs typically invest in only one startup in a given business category 
-- Why the talent you need most when raising venture capital is your storytelling ability 
-- How to handle a 'down round', when you have to raise funds at a lower valuation than in your previous round 
-- Why bridge financing (reopening your last round to existing investors) is generally a bad idea 
-- What to do when VCs get too entangled in the day-to-day operations of your business 
-- Why you need to build relationships with potential acquirers long before you decide to sell 
 
Filled with Kupor’s firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide you need to turn yourstartup into the next unicorn.

Secrets of Sand Hill Road

Venture Capital—and How to Get It

Rachelle Thackray

20/20 HINDSIGHT FOLLOWS THE STORIES OF SOME OF THE MOST SUCCESSFUL ENTREPRENEURS AS THEY TELL, IN THEIR OWN WORDS, WHAT DROVE THEM TO SET UP THE BUSINESSES THEY DID, AND WHAT HELPED THEM TRUST IN THEIR OWN IDEAS-AND WHAT IT COST. SHE INCLUDES THEY ACCOUNTS OF: -THE INITIAL BRAINWAVE -GROWTH AND EXPANSION -SETTING UP OFFICES -FORMING PARTNERSHIPS -OVERCOMING DIFFICULTIES ALONG THE WAY -WHAT COMES NEXT? EVERY ENTREPRENEUR WISHES THEY KNEW THEN WHAT THEY KNOW NOW. WITH PLENTY OF FIRST-PERSON ADVICE AND CHECKLISTS TO CHART YOUR PROGRESS THROUGH THE ISSUES RAISED AT EAXH STAGE, 20/20 HINDSIGHT HELPS YOU START ONE JUMP AHEAD.

20/20 Hindsight

From Starting Up To Successful Entrepreneur, By Those Who've Been There

Paul Dickinson

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs. 
 
Branding is one of the most important aspects of marketing for any enterprise. In this straightforward and captivating guide, Paul Dickinson who has worked to define some of the biggest brands in the world, shows how an eye for detail and design can help to re-energise any company or organisation. 
 
In this book, you'll find out how simple brand identifiers like colour and 'feel' can make powerful statements about your company, no matter what its size. Paul Dickinson shows how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Fascinating case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans will enable you to do the same.

It's Not About Size

Bigger Brands for Smaller Businesses

Fed up with working for someone else? Want to start your own business but don't want to wait years to reap the rewards? 
 
Take every shortcut you can ... and get there fast. 
 
As Enterprise Editor of The Sunday Times, Rachel Bridge has met hundreds of the world's most successful entrepreneurs. Now she shares their expertise to show you the top 20 shortcuts to creating a booming business - and the energy-sapping, time-wasting traps to avoid along the way - so you too can make a million - asap.

How to Make a Million Before Lunch

Geoffrey Cain

*** Longlisted for the 2020 Financial Times &amp; McKinsey Business Book of the Year *** 
 
'Shines an incisive and entertaining light into the secretive world of the South Korean technology giant shaping our digital lives in ways we probably can't imagine' -- Brad Stone 
 
Can the Asian giant beat Apple? 
 
Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers the first deep look behind the curtains of the biggest company nobody knows. 
 
How has this happened? Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer. But with the rise of the PC revolution, Chairman Lee Byung-chul came up with an incredibly risky multimillion dollar plan to make Samsung a major supplier of computer chips. Lee had been wowed by a young Steve Jobs who sat down with the chairman to offer his advice, and Lee quickly became obsessed with creating a tech empire. 
 
Today, Samsung employs over 350,000 people - over four times as many as Apple - and their revenues have grown 40 times their 1987 level. Samsung alone now make up more than 20% of South Korea's exports and sells more smartphones than any other company in the world. And furthermore, they don't just make their own phones, but are one of Apple's chief supplier on technology critical to the iPhone. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company's headlong attempt to overtake Apple at any cost. 
 
A sweeping, insider account of the Korean's company's ongoing war against the likes of Google and Apple, Samsung Rising shows how a determined and fearless Asian competitor is poised to take on the giants of the tech world.

Samsung Rising

Inside the secretive company conquering Tech

'Doing good can help improve your prospects, your profits, and your business; and it can change the world. We must change the way we do business' - Richard Branson 
 
Can we bring more meaning to our lives and help change the world at the same time? 
 
In Screw Business as Usual, Richard Branson at his brilliant and motivating best, shares some fascinating and inspiring stories about the people who are already leading the way in transforming business into a force for good, for people and for the planet. Reflecting on some of his own experiences, and those of the Virgin Group, he also shares his new vision for the future and describes how businesses can help create a more prosperous world for everyone. 
 
It's time to turn capitalism upside down – to shift our values, to switch from a just profit focus to caring for people, communities and the world and to turn our work into something we both love and are proud of. It's time to Screw Business as Usual.

Screw Business as Usual

James Altucher

The 10,000-hour rule isn't the only way to achieve mastery. Entrepreneur, angel investor and bestselling author James Altucher reveals a new mindset and proven toolkit that will empower anybody to quickly acquire the skills they need to succeed and achieve their dreams. 
 
 We live in a hierarchical world where experience has traditionally been the key to promotion. But that period is over! Straight, clear-cut career trajectories no longer exist. Industries disappear, job descriptions change, and people's interests and passions evolve. The key to riding this wave is to constantly be curious about what's next, to be comfortable with uncertainty so you can keep navigating the rough waters ahead, and most importantly, to pursue the things that interest you. 
 
In Skip the Line, James reveals how he went from struggling and depressed to making his personal, financial, and creative dreams come true. While showing you how to approach change and crisis, he gives you tools to help easily execute ideas, become an expert negotiator, attract the attention of those around you, scale promising ideas, and improve leadership - which will catapult you higher than you ever thought possible and at a speed that everyone will tell you is impossible.

Skip the Line

Ingenious, Simple Strategies to Propel Yourself to Wealth, Success and Happiness

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. 
 
Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

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