1137 results 1-20
In Automate This, Christopher Steiner looks at how the rise of computerized decision making affects every aspect of business and daily life
These days, high-level tasks-such as diagnosing an illness or interpreting legal documents-are increasingly being handled by algorithms that can do precise work with speed and nuance. These "bots" started on Wall Street, but now their reach has spread beyond anything their original creators expected.
In this fascinating book, Steiner tells the story of how algorithms took over-and shows why the "bot revolution" is about to spill into every aspect of our lives. We meet bots that are driving cars, penning haikus, and writing music mistaken for Bach's. They listen in on customer service calls and figure out what Iran would do in the event of a nuclear standoff.
But what will the world look like when algorithms control our hospitals, our roads, our culture, and our national security? What happens to businesses when we automate judgment and eliminate human instinct? And what role will be left for doctors, lawyers, writers, truck drivers, and many others?
Published: 30 Jul 2015
John Jantsch (Author)
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.
Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.
Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers.
Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.
-The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.
-Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to.
The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.
Published: 25 Apr 2013
'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean Startup
Is your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources?
You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat?
Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.
Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tactical handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.
From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff."
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.
Despite financial turmoil, Goldman Sachs remain the leading investment bank in their field. They are notorious for their unique management culture, unorthodox recruiting techniques - and for their secrecy. In The Partnership Charles Ellis reveals their story.
With unparalleled access to the leadership of this famously close-knit firm, Ellis investigates the brilliant individuals who turned a marginal family business into a global powerhouse, weathering recession, scandal and disaster on the way. Among them are high school dropout and financial genius Sidney Weinberg, maverick reinventor John Whitehead, former US treasury secretary Hank Paulson and working-class New Yorker turned current CEO, Lloyd Blankfein.
The Partnership reveals the shared values of intensive recruitment, discipline and talent that have tied Goldman Sachs's people together - and made it a survivor.
Published: 5 Nov 2009
Although 1759 is not a date as well known in British history as 1215, 1588, or 1688, there is a strong case to be made that it is the most significant year since 1066. In 1759 - the fourth year of the Seven Years War - the British defeated the French in arduous campaigns on four continents and also achieved absolute mastery of the seas.
Drawing on a mass of primary materials - from texts in the Vatican archives to oral histories of the North American Indians - Frank McLynn shows how the conflict between Brtiain and France triggered the first 'world war', raging from Europe to Africa; the Caribbean to the Pacific; the plains of the Ganges to the Great Lakes of North America. It also brought about the War of Independence, the acquisition by Britain of the Falkland Islands and, ultimately, the French Revolution.
Where do good ideas come from? And what do we need to know and do to have more of them? In Where Good Ideas Come From, Steven Johnson, one of our most innovative popular thinkers, explores the secrets of inspiration.
Steven Johnson has spent twenty years immersed in creative industries, was active at the dawn of the internet and has a unique perspective that draws on his fluency in fields ranging from neurobiology to new media. Why have cities historically been such hubs of innovation? What do the printing press and Apple have in common? And what does this have to do with the creation and evolution of life itself? Johnson presents the answers to these questions and more in his infectious, culturally omnivoracious style, using examples from thinkers in a range of disciplines - from Charles Darwin to Tim Berners-Lee - to provide the complete, exciting, and encouraging story of inspiration.
He identifies the five key principles to the genesis of great ideas, from the cultivation of hunches to the importance of connectivity and how best to make use of new technologies. Most exhilarating is his conclusion: with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. By recognizing where and how patterns of creativity occur - whether within a school, a software platform or a social movement - he shows how we can make more of our ideas good ones.
Published: 7 Oct 2010
Have you ever wondered what investment bankers, stockbrokers or fund managers actually do? This a book for everyone who works in the City as well as evryone who wonders how it works and what really goes on. In her original, outrageous and informative way, Mrs Moneypenny, financial journalist and City whiz extraordinaire, provides an insight into the City's workings and blows apart any preconceptions you may have.
Along the way you'll discover how and why stocks and shares are traded, why everyone makes so much money, the real reasons women seem to do badly in the City, and much, much more.
Published: 20 Sep 2012
Richard McGregor's The Party has been established as the book on China and its political leadership. It is indispensable to understanding what may soon become the most powerful country on earth, and here is it is newly updated to include material on the once-in-a-decade leadership changes taking place in November 2012.
Newly updated version including analysis of the once-in-a-decade leadership changes taking place in November 2012
China's Communist Party is the largest, most powerful political machine in the world. Here, Richard McGregor delves deeply into its inner sanctum, revealing how this secretive cabal keeps control of every aspect of the country - its military and media, legal system and businesses, even its religious organizations. How has the Party merged Marx, Mao and the market to create a global superpower? And what does this mean for the world?
'Extraordinary', Sunday Times
'Masterful ... entertaining and insightful', Economist
'Superb ... an essential, riveting guide to how the rising power really works', Jonathan Fenby
'If you read only one book about China this year, it should be this one. And if you do not read this book, you probably do not understand China today', Arthur Kroeber, China Economic Quarterly
'A compelling exploration of the world's largest and most successful political machine', New Statesman
'A book that is as informative as it is entertaining ... China has been transformed. The system that takes the credit is brilliantly described by McGregor', Chris Patten, Financial Times
Having joined the Financial Timesin 2000 in Shanghai and being appointed China bureau chief in 2005, Richard McGregor is now Washington Bureau Chief for the FT. McGregor has won numerous awards throughout his nearly two decades of reporting from north Asia, including a 2010 Society of Publishers in Asia Editorial Excellence Award for his coverage on the Xinjiang Riots and 2008 SOPA Awards for Editorial Intelligence. He has spent twenty years in north Asia, starting in Taiwan, and then in Tokyo, Hong Kong and Beijing, where he established offices for The Australian newspaper. He has also contributed articles and reports to the BBC, the International Herald Tribune and the Far Eastern Economic Review.
Published: 3 Jan 2013
Structured around the fourteen days in 2011, from the moment the News of the World's hacking of the phone of a murdered 13-year-old schoolgirl was exposed, The Fall of the House of Murdoch is a riveting account of the scandal that closed the world's best-selling English-language newspaper, forced one of the most powerful families in the world to appear before Parliament and finally prompted Murdoch's departure from the UK newspaper world he dominated for three decades.
But the book covers more than just Hackgate. It is a forensic expose of News Corp's culture, through the early days in Australian media, the purchase of the News of the World, the Sun and the Times group, the Wapping move to the move into satellite broadcasting and the creation of the Fox Network. Exhaustively researched and fully sourced, The Fall of the House of Murdoch is a morality tale for our times, a family drama played out on a world stage and required reading for anyone seeking to understand the hidden connections that bind politics, business and culture together.
A masterclass in media studies from the creator of Grange Hill, Brookside and Hollyoaks. Described in Parliament as 'excellent' by Ed Vaizey, The Parliamentary Under-Secretary of State for Culture, Media and Sport
Swimming pool disasters. Drugs, and just say ‘no’. Flying sausages. School like you’d never seen it before.
Lesbian kisses. Bodies under patios. Exploding shops. Suburban life like you’d never seen it before.
Bad boys on bikes. Loveable geeks. Leggy blondes. Students like you’d never seen them before.
Three classic TV programmes. One TV genius. This is the behind-the-scenes story of how a working-class lad from the Liverpool suburbs went from living on a housing estate to buying one, and from comprehensive school dinners to lunch with the Queen. Along the way he learned a lot of lessons, broke all the rules, and changed television for ever.
Amaranta Wright was a young writer living in Miami when Levi's hired her to travel through Latin America. Her brief was to befriend teenagers and report back with every aspect of their lives: their hopes, fears, dreams and aspirations. At first, she saw the job as a means to travel around a continent she loved. But as time passed, the more sinister and divisive aspects of what she was being asked to do became apparent, her attempts to understand the dispossessed of these countries constantly frustrated by the mechanics of corporate globalisation - its unspoken aim to reduce individuals to bullet points.
This is a compellingly humane portrait of a continent in crisis - riddled with paradox, complexity, beauty and brutality. It is a book about the arrogance with which we in the West refer to 'developing' continents, the developed world's overarching desire to turn people into consumers, and the often insidious methods employed to this end. It is about what happens when indigenous voices are silenced by corporate vision.
An evocative, startling and politically-incisive book.
Published: 1 Jun 2006
No one can deny the impact that X Factor judge Simon Cowell has made. His acerbic put-downs and witty one-liners have sparked international debate whilst at the same time earning him a legion of admirers. Cowell's own story has all the brutal honesty you'd expect. I Don't Mean to be Rude, But... is as compulsive, entertaining and hard-hitting as his trademark insults.
With tips and advice on becoming a star from the man who knows how to make it happen, this book is the ultimate through-the-keyhole view inside the music industry. But it wouldn't be complete without setting the record straight about those trousers, and the truth about the women in his life. In the fully updated paperback edition of I Don't Mean to be Rude, But... Simon predicts the future for the X Factor winners and dishes the dirt on American Idol.
It's a complusive read and as compelling as the man himself.
Published: 29 Apr 2004
David Lee Roth (Author)'I WAS THERE WITH THESE TWO GIRLS ONCE; THEY WERE STRIPPERS. THEY SAID 'DAVE, WE'D LIKE YOU TO GO UPSTAIRS, THE TWO OF US, WITH YOU. ' SO I SAID, 'OKAY'. IT WAS ANGUS, AND IT WAS HOT AND SWEATY AND HUMID, AND WE COMMENCED TO DELIVER THE GROCERIES AT 138 BEATS PER MINUTE OR MORE. ONE OF THE GIRLS HAD $1500 IN SINGLES AND FIVES AND TENS, HER END-OF-THE-WEEK TIPS AND PAY AND EVERYTHING IN HER G-STRING. NOBODY NOTICED, YOU KNOW, WHEN THE G-STRING CAME UNDONE -- WELL, I NOTICED -- NOBODY NOTICED THE MONEY, LIKE, FLOATING AROUND. I WOKE UP AT SOME POINT AROUND DAWN, THE TWO OF THEM WERE ASLEEP, AND ALL THREE OF US WERE COVERED WITH MONEY, EVERY SQUARE INCH OF SKIN HAD A DOLLAR BILL PASTED TO IT -- THERE WAS NOTHING BUT. THE WHOLE BED WAS COVERED WITH BILLS. OUR BODIES WERE COVERED WITH BILLS. THERE WAS BILLS IN MY UNDERWEAR. TAKE A LITTLE PICTURE OF THAT. ' So begins perhaps the ultimate rock autobiography. Throughout the late-seventies and eighties Van Halen were the archetypal American rock group. Whats more they were also the highest paid band in the history of show business, taking a cool $1 million for a night's work at a festival in 1983 and making the Guiness Book of Records.
Published: 1 Jun 2000
Have you ever been stitched up to the national press by your best mate?
Or unintentionally upset a band with a slip of the tongue on a live TV show?
Or ruined a dinner party by transforming everything alcoholic into water?
Hello. I’m Richard Bacon and this is A Series of Unrelated Events. All of the stories are true. All of them happened to me. I’ve made the mistakes so you don’t have to (you’re welcome).
So now, if you should ever find yourself sobbing on top of a box of gherkins in the stockroom of a Mansfield McDonald’s… having a Twitter conversation with your mum while she’s pretending to be an illiterate dog… performing stand-up to an audience who are funnier than you are… or just letting down all of the children of Great Britain…
…you’ll know exactly what to do.
Published: 23 May 2013
It’s the late 1970s and 20-something Christopher Fowler is a film freak, obsessively watching lousy films in run-down fleapit cinemas. He longs to be a famous screenwriter and put his dreams on the big screen. And so he heads for Wardour Street, Britain’s equivalent of Hollywood.
But he’s made a spectacular mistake, arriving just as the nation’s filmmakers are falling to their knees, brought low by the arrival of video and the destruction of the old movie palaces. The only films being made are smutty low budget farces and TV spinoffs and instead of being asked to write another
'Bullitt’, he's churning out short films advertising boilers and nylon sheets. Somehow, against the odds, he finds success – although in a very different guise to the one he expected.
From the sticky Axminster of the local cinema to the red carpet at Cannes, Film Freak is a grimly hilarious and acutely observed trawl through the arse-end of the British film industry that turns into an ultimately affecting search for friendship and happiness.
Published: 31 Dec 2011
Published: 30 Nov 2011