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<title>Penguin | Business | Weekly selection of 10 books | full details</title>
<link>http://www.penguin.co.uk</link>
<description>Listing of business books from Penguin</description>
<item><title>Hug Your Customers - Jack Mitchell - #9.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780141015224,00.html</link><description>Add a personal touch to sales and achieve astounding results 'For three generations we've been hugging customers, and they've been hugging us back. It's natural to treat people well and surprise them with positive acts, because that's how everyone loves to be treated. So try it.</description></item><item><title>Start Late, Finish Rich - David Bach - #12.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780141028774,00.html</link><description>In Start Late, Finish Rich, David Bach provides much-needed advice for all those who've asked themselves 'Why didn't I start saving when I was younger?' Whether you're in your thirties, forties, fifties or sixties you still have the opportunity to put your life on the right track and stop worrying about the future.</description></item><item><title>How to Say It: Marketing with New Media - Lena Claxton - #10.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780735204324,00.html</link><description>How to Say It: Marketing with New Media provides business owners with the tools they need to effectively market their company to today's ever-evolving online community.</description></item><item><title>The Google Guys - Richard L. Brandt - #9.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781591844129,00.html</link><description>The Google Guys skips past the general Google story and focuses on what really drives the company's founders. Richard L. Brandt shows the company as the brainchild of two brilliant individuals and looks at Google's business decisions in light of its founders' ambition and beliefs.</description></item><item><title>Live It, Love It, Earn It - Marianna Olszewski - #9.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781591844310,00.html</link><description>Marianna Olszewski didn't start out rich, happy, and fabulous. Strapped-for-cash beginnings motivated her to strive for abundance and financial independence-goals she exceeded by age thirty as the founder of a multimillion-dollar business.</description></item><item><title>SHINE - Chris Barez-Brown - #9.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780241952344,00.html</link><description>When Bono goes into any organisation on his mission to eradicate Third World debt, he asks "Who's the Elvis around here?" It's a fabulous question.</description></item><item><title>Denial - Richard S. Tedlow - #9.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781591843917,00.html</link><description>Denial is the unconscious determination that a certain reality is too terrible to contemplate, so therefore it cannot be true. We see it everywhere, from the alcoholic who swears he's just a social drinker to the president who declares "mission accomplished" when it isn't.</description></item><item><title>Making Ideas Happen - Scott Belsky - #9.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780670920600,00.html</link><description>Edison said that genius is 1% inspiration, 99% perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare.</description></item><item><title>The Referral Engine - John Jantsch - #20.00</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781591843115,00.html</link><description>The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.</description></item><item><title>House of Cards - William D. Cohan - #10.39</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780141039596,00.html</link><description>It was Wall Street's toughest investment bank, taking risks where others feared to tread, run by testosterone-fuelled gamblers who hung a sign saying 'let's make nothing but money' over the trading floor.</description></item>
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