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<title>Penguin | Business | Weekly selection of 10 books | full details</title>
<link>http://www.penguin.co.uk</link>
<description>Listing of business books from Penguin</description>
<item><title>THE CREATIVE ECONOMY - John Howkins - #9.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780140287943,00.html</link><description>Creativity is fun. It's also big business. But how do you turn creativity into money - cash, capital and profit? It is not just having a bright idea that counts - it's what you do with it.</description></item><item><title>Writers On Leadership - John van Maurik - #12.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780140293050,00.html</link><description>An earlier generation of writers examined the traits true leaders require, the ways they behave and how they adapt the core skills to specific circumstances.</description></item><item><title>HACKERS - Steven Levy - #9.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780141000510,00.html</link><description>This book traces the history of Hackers, from clunky computer card punching machines to the inner secrets of what would become the internet. With groundbreaking profiles of Bill Gates, Steve Wozniak, MIT railroad club and more; the shapers of the digital revolution.</description></item><item><title>The Cash Nexus - Niall Ferguson - #14.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780140293333,00.html</link><description>Money: the root of all evil, or the stuff that makes the world go round? Modern history shows that a nation's success largely depends on the way it manages its money. In times of war, finance has been just as crucial to victory as firepower.</description></item><item><title>A Mathematician Plays the Market - John Allen Paulos - #8.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780141012032,00.html</link><description>Could a maths expert outwit the stock market and make millions? John Allen Paulos, one of the world's most renowned mathematicians, decided there was only one way to find out: to take a gamble on the investment game himself.</description></item><item><title>TY Business Plans in 24 Hours - Michael Miller - #18.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780028642161,00.html</link><description></description></item>
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