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<title>Penguin | Business | Weekly selection of 10 books | full details</title>
<link>http://www.penguin.co.uk</link>
<description>Listing of business books from Penguin</description>
<item><title>Local Heroes - David Erdal - #9.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780141035604,00.html</link><description>In 2003, with Loch Fyne Oysters vulnerable to corporate takeover, its 112 employees bid for the company and won. Six years on, with business growing robustly, the company offers an inspiring example of how sustainability can go hand in hand with commercial success.</description></item><item><title>Understanding Organizations - Charles B. Handy - #12.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780140156034,00.html</link><description>Organizations are a part of everyday life, whether in schools, hospitals, police stations or commercial companies. In this classic text, Charles Handy argues that the key to successful organizations lies in a better understanding of the needs and motivations of the people within them.</description></item><item><title>The Rough Guide to Macs &amp; OS X Snow Leopard - Peter Buckley - #11.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781848362765,00.html</link><description>The Rough Guide to Macs &amp; OS X 10.6 Snow Leopard is the essential companion to your Apple computer.</description></item><item><title>Crude World: The Violent Twilight of Oil - Peter maass - #20.00</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781846142468,00.html</link><description>Oil makes the world work. It has become so vital that even a small reduction in output can cause economic chaos. We know that our reliance on oil is potentially disastrous but what we are less clear about is the terrible damage it inflicts on the countries that produce it.</description></item><item><title>Fooled by Randomness - Nassim Nicholas Taleb - #7.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780141031484,00.html</link><description>Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable? This book is the word-of-mouth sensation that will change the way you think about business and the world.</description></item><item><title>CIG to Search Engine Optimization, The - Michael Miller - #12.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781592578351,00.html</link><description>The Complete Idiot's Guide to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site's optimization, and how search engine marketing fits within a company's overall online marketing plan.</description></item><item><title>How to be a Teenage Millionaire - #6.00</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780141910178,00.html</link><description>From finding that first stroke of genius to how to make your idea happen, this book shows that whatever you want, you really can do it.</description></item><item><title>Deluxe - #9.00</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780141919713,00.html</link><description>Fashion may be fabulous, but what price true luxury? With incredible access to the glamorous world of the luxury brand, Deluxe goes deep inside the workings of today's world of profit margins and market share to discover the fate of real luxury.</description></item><item><title>The Rough Guide to The Internet - Peter Buckley - #11.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781848361065,00.html</link><description>The Rough Guide to The Internet is still the ultimate handbook for novices and experts alike. Written in plain English, it covers everything from getting online for the first time to newsfeeds, Internet telephony and advanced tips and tricks guaranteed to turn casual surfers into Net gurus.</description></item><item><title>The Penguin Dictionary of Marketing - Phil Harris - #12.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780140515183,00.html</link><description>The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership.</description></item>
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