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<title>Penguin | Business | Weekly selection of 10 books | full details</title>
<link>http://www.penguin.co.uk</link>
<description>Listing of business books from Penguin</description>
<item><title>When China Rules The World - Martin Jacques - #30.00</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780713992540,00.html</link><description>For well over two hundred years we have lived in a western-made world, one where the very notion of being modern is inextricably bound up with being western. The twenty-first century will be different.</description></item><item><title>How to be a Business Superhero - Sean Wise, BA, LLB, MBA - #7.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780399534560,00.html</link><description>Top venture capitalist and self-proclaimed "comic book geek" Sean Wise reveals how to create a winning business persona through valuable strategies from great comic book icons.</description></item><item><title>Writers on Strategy and Strategic Management - J. I. Moore - #14.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780140284447,00.html</link><description>Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, development and argument from both the business and academic worlds.</description></item><item><title>Inside Organizations - Charles Handy - #10.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780140275100,00.html</link><description>How do organizations work? How good a manager are you? Can you recognize your strengths and weaknesses and those of others? What makes a good team and are you part of one? What motivates people at work? How important is competition? Almost all of us are faced with these questions at some point.</description></item><item><title>Pitch Invasion - Barbara Smit - #9.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780141023687,00.html</link><description>Unlacing the story of how sport became so full of money... Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages.</description></item><item><title>Working in Organisations - Andrew Kakabadse - #16.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780141001630,00.html</link><description>In this practical and thought-provoking book, three specialists in the field answer the questions that managers always ask, using perceptive case histories and real life examples that relate management theory to modern-day working life.</description></item><item><title>The Creative Economy - John Howkins - #9.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780140287943,00.html</link><description>Creativity is fun. It's also big business. But how do you turn creativity into money - cash, capital and profit? It is not just having a bright idea that counts - it's what you do with it.</description></item><item><title>The Rough Guide to The Internet - Peter Buckley - #11.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781848361065,00.html</link><description>The Rough Guide to The Internet is still the ultimate handbook for novices and experts alike. Written in plain English, it covers everything from getting online for the first time to newsfeeds, Internet telephony and advanced tips and tricks guaranteed to turn casual surfers into Net gurus.</description></item><item><title>Keynes - Robert Skidelsky - #20.00</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781846142581,00.html</link><description>In the current financial crisis Keynes has been taken out of his cupboard, dusted down, consulted, cited, invoked and appealed to about why events have taken the course they have and how a rescue operation can be effected.</description></item><item><title>Fast Food Nation - Eric Schlosser - #8.99</title><link>http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780141006871,00.html</link><description>You are what you eat. But do you really know what you're eating? Britain eats more fast food than any other country in Europe. Rates of obesity and food poisoning spiral upwards, but it seems we just can't get enough of those tasty burgers and fries.</description></item>
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