How to support mental health charity Mind with Turtles all the way Down

Starting Monday 2nd July we will donate £1 for every use of the hashtag #YourNowIsNotYourForever to the leading mental health charity, Mind (up to the value of £10k) in celebration of John Green's novel Turtles All The Way Down

We are delighted to announce that Penguin have now met their donation target of £10K for @MindCharity. Thank you to everyone for your support in making this happen. The donations raised for @MindCharity will provide vital funds for Mind’s information, campaigns, and services. If you’re interested in finding out more about the important work that @MindCharity does, follow them on Twitter or take a look at their website.

John Green’s Turtles All the Way Down has been acclaimed for its portrayal of mental illness. The main character Aza Holmes lives with anxiety and OCD. Aza’s mother’s consoling words to her daughter of ‘your now is not your forever’ have resonated with readers worldwide.

We'd absolutely love for as many people as possible to get involved, both by posting the hashtag themselves and by encouraging others to share it.  This is not just so we can reach our £10,000 donation target but also to spread the word far and wide to those who feel that their now IS forever.

How to join in

Download the gif to share on Twitter and the image to share on Facebook, and post with #YourNowIsNotYourForever Every share is a £1 donated to Mind, up to the value of £10k, so do enoucrage others to share. 

Instagrammers can get creative with our Turtles All The Way Down colouring sheet or by creating their own inspiring images. Don't forget to add the #YourNowIsNotYourForever to make your image count. 

Turtles colouring

How your donation will help Mind

The money raised will go towards supporting Mind’s vital services, including their Infoline, information services and campaigns.

One in four people will experience a mental health problem in any given year. Whether you are stressed, depressed or in crisis Mind provide somewhere to turn for advice and support. Mind campaigns to improve services, raise awareness and promote understanding.

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