In Why Fonts Matter, Sarah Hyndman looks at how the shapes of words affect the way that we perceive value and personality. In this article the author looks at the typography of the punk movement and wonders what the font of our youth rebellion will be
Sarah Hyndman has been a graphic designer for nearly twenty years, and specialises in how fonts influence us. In this work, she has collaborated with psychologists from Oxford University and built on perception research from around the world. She has given talks about typography at TEDx, TYPO, SxSW and a range of other conferences.