Geoffrey Cain

Samsung Rising
  • Samsung Rising

  • Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to became a market leader in the U.S. and around the globe. They have captured one quarter of the smart phone market and have been pushing the envelope on every front.

    Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer, located in a backward country with a third-world economy. But with the rise of the PC revolution, Chairman Lee Byung-chul began a bold experiment: to make Samsung a major supplier of computer chips. The multimillion-dollar plan was incredibly risky. But Lee, wowed by a young Steve Jobs, who sat down with the chairman to offer his advice, became obsessed with creating a tech empire. And in Samsung Rising, we follow Samsung behind the scenes as the company fought its way to the top of tech. It is one of Apple's chief suppliers on technology critical to the iPhone, and its own Galaxy phone outsells the iPhone.

    Today, Samsung employs 369,000 people (compared to Apple's 80,000, and Google's 48,000). The company's revenues have grown more than forty times from that of 1987, and make up more than twenty percent of South Korea's exports. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company's headlong attempt to overtake Apple at any cost.

    A sweeping, insider account of the Korean's company's ongoing war against the likes of Google and Apple, Samsung Rising shows how a determined and fearless Asian competitor has become a force to be reckoned with.

RELEASED 19/03/2020

Geoffrey Cain, while living in South Korea, covered Asia and technology for The Economist, The Wall Street Journal, Time, and other publications.