Charles Spence

Sensehacking
  • Sensehacking

  • The world expert in multisensory perception on the remarkable ways we can use our senses to lead happier, healthier, richer lives

    How can the furniture in your home affect your wellbeing? What colour clothing will help you play sport better? And what changes to your office can improve your performance at work?

    In this revelatory book, pioneering (and entertaining) Oxford professor Charles Spence shows how our senses change how we think and feel, and how by 'hacking' them we can reduce stress, become more productive and be happier.

    We like to think of ourselves as rational beings, and yet two over-indexing predictors of what makes people buy cars are the sound of tapping the dashboard and the horn, and we perform better at sport if we imagine what colour our opponents will be wearing. By understanding our senses, we can take greater control of our lives.

    Sensehacking explores how the senses are stimulated in nature, at home, in the workplace and at play. From the emerging science of sensory overload to technology that will change the way we perceive the world, Spence uses cutting-edge science to show how the senses interact and affect our minds and our actions.

RELEASED 21/01/2021

Professor Charles Spence is the world expert in multisensory perception and experience design, having spent over twenty years researching how people perceive the world around them at the Crossmodal Research Laboratory at Oxford University. He has consulted for many multinational companies, including Unilever, PepsiCo and Nestlé, advising on various aspects of multisensory design, packaging and branding.