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  • One of the most successful business books ever

    Daily Telegraph
  • Dr. Johnson has the rare ability to be interesting, provocative and succinct. My admiration is complete.

    Dr. Norman Vincent Peale, author of The Power of Positive Thinking
  • It leaves you feeling upbeat, and excited, and ready to go out and find your own cheese.

    Better Business
  • A firm favourite with businessfolk

    Daily Mirror
  • highly influential

    Financial Times magazine

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