• "'Lifts some weighty concepts with a lightness of touch. It's genuinely thoughtful and thought-provoking, rather than some wearingly trivial pop psychology book about how cute babies are.'"

    Observer's Summer Reading
  • "'Simple and compelling... Bloom illuminates his arguments with fascinating case histories... Along the way Bloom offers psychological insight into all manner of puzzling questions... Bloom's underlying philosophical aims are profound... We stand on the brink of a new era of self-discovery.'"

    The Times