Editions

50 Ways to Make Google Love Your Website

50 Ways to Make Google Love Your Website

Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google's search results, giving specific and detailed instructions about the sort of priority issues you need to address.

50 Ways to Make Google Love Your Website will teach you how to:
- Use Google to help you understand how people search for the sort of things you are offering
- Create a website that your customers will quickly find in Google
- Make your website irresistible to links from other sites
- Help Google understand what your site is about
- Think like Google and win more traffic

Reviews

  • Read this book again and again. It will help you win on Google

    Simon Murdoch, Internet investor and former MD of Amazon UK

  • This book is a must-read

    Adrian Land, Director of SEO, Hotels.com

  • Whenever we work with Steve and his team, our visits from Google just grow and grow

    Lelia Ferro, Editor, 4beauty, Channel4.com

  • If you sell online, you need this book. It's not just for big business

    Paul Hines, Dettagli menswear retailer

About the Author

Liam McGee

Steve Johnston has spent all of the third millennium fascinated by Google and its role in business. Now a recognised expert in Google's search engine he spends most his time advising major brands and aspiring entrepreneurs how to make more of the opportunity it presents. Steve's pre-web career was as a retailer and he graduated first in his class at the business school of hard knocks. He is married with three teenage children and lives near Bath, Somerset. Liam McGee is a Cambridge educated scientist, and a web-accessibility, usability and search optimisation specialist. He has been marking up HTML since 1995. In his free time he is an 'invited expert' and occasional editor at the W3C Web Accessibility Initiative. He is married and lives in Frome, Somerset.

Liam McGee

Steve Johnston

Steve Johnston is a software consultant who has spent ten years working in the services side of the internet industry, focussing particularly on Google. He lives just outside Bath.

Steve Johnston

Our Use of Cookies

We use cookies on this site to enable certain parts of the site to function and to collect information about your use of the site so that we can improve our visitors’ experience. For more on our cookies and changing your settings click here

Our Use of Cookies

We use cookies on this site to enable certain parts of the site to function and to collect information about your use of the site so that we can improve our visitors’ experience.

For more on our cookies and changing your settings click here

Strictly Necessary

Strictly Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions. See More.

Analytics

Analytics cookies help us to improve our website by collecting and reporting information on how you use it. These cookies may be set by us or by third-party providers whose services we have added to our pages. See More.

Preferences & Features

Preference and Feature cookies allow our website to remember choices you make, such as your language preferences and any customisations you make to pages on our website during your visit. See More.

Targeting / Advertising

Targeting cookies are used to make advertising messages more relevant to you and your interests. They perform functions like preventing the same content from reappearing, ensuring ads are displayed and, in some cases, selecting content based on your interests. See More.