• "Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick"

    New Statesman
  • "This is great for anyone planning a speech or trying to get their message across at work"

  • "The Heaths push beyond what sounds like it should work and explain why it actually does"

    Time Magazine
  • "... an entertaining, practical guide to effective communication."

    Publishers Weekly
  • "Smart, lively . . . such fun to read"

    Saturday Guardian