Reviews

  • "A fantastic book"

    Wired
  • "Witty and instructive"

    Wall Street Journal
  • "Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality"

    BBC Focus
  • "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making"

    Time
  • "A must-read"

    Forbes