Editions

Page /
100%
Switch

Switch

  • How to change things when change is hard

___________________________________
Change is hard. It doesn't have to be.

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Reviews

  • A fantastic book

    Wired

  • Witty and instructive

    Wall Street Journal

  • Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality

    BBC Focus

  • Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making

    Time

  • A must-read

    Forbes

More from this Author

About the Author

Dan Heath

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.

Dan Heath

Chip Heath

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic and Lithuanian. He has helped over 530 startups refine and articulate their strategy and mission. Chip lives in California.

Chip Heath

Our Use of Cookies

We use cookies on this site to enable certain parts of the site to function and to collect information about your use of the site so that we can improve our visitors’ experience. For more on our cookies and changing your settings click here

Our Use of Cookies

We use cookies on this site to enable certain parts of the site to function and to collect information about your use of the site so that we can improve our visitors’ experience.

For more on our cookies and changing your settings click here

Strictly Necessary

Strictly Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions. See More.

Analytics

Analytics cookies help us to improve our website by collecting and reporting information on how you use it. These cookies may be set by us or by third-party providers whose services we have added to our pages. See More.

Preferences & Features

Preference and Feature cookies allow our website to remember choices you make, such as your language preferences and any customisations you make to pages on our website during your visit. See More.

Targeting / Advertising

Targeting cookies are used to make advertising messages more relevant to you and your interests. They perform functions like preventing the same content from reappearing, ensuring ads are displayed and, in some cases, selecting content based on your interests. See More.