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Reviews

  • A fantastic book

    Wired
  • Witty and instructive

    Wall Street Journal
  • Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality

    BBC Focus
  • Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making

    Time
  • A must-read

    Forbes

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