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  • Andrew Rugasira is a break-through African. His story of how he gathered the coffee beans of small growers in western Uganda and turned them into a major brand, sold in supermarkets across the world, is utterly inspiring

    Jon Snow
  • Sharp, concise and incisive

    Antonio Senior, Times
  • The book is full of Rugasira’s vivid character, scholarly, argumentative and big-hearted

  • This has been a remarkable few months for books about the coffee trade – and the latest is one of the most revealing and the most unusual ... A fascinating exposition of African history, sociology and business

    Broughton's Coffee House
  • With sharp analysis and hard facts, he outlines the structural imbalances surrounding trade from Africa ... This book about good coffee is a good read

    Harriet Lamb, Fairtrade International CEO, Management Today

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