• "There is no better guide to governance in the twenty-first century"

    Cass C Sunstein, co-author of Nudge
  • "Offers a penetrating insight into the potential of behavioural mechanics, revealing what really works"

    The Times Literary Supplement
  • "A stunning book – thrilling, eye-opening and deeply informative"

    Alain de Botton
  • "Explains how to change people's behaviour in subtle but profound ways. Politicians of all parties could learn from this book"

  • "A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human"

    Steve Hilton, former Senior Advisor to David Cameron and author of More Human