With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!
New Updated Edition, 2019.
Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
A stunning book – thrilling, eye-opening and deeply informative
There is no better guide to governance in the twenty-first century
Explains how to change people's behaviour in subtle but profound ways. Politicians of all parties could learn from this book
Offers a penetrating insight into the potential of behavioural mechanics, revealing what really works
A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human