• A stunning book – thrilling, eye-opening and deeply informative

    Alain de Botton
  • There is no better guide to governance in the twenty-first century

    Cass C Sunstein, co-author of Nudge
  • Explains how to change people's behaviour in subtle but profound ways. Politicians of all parties could learn from this book

  • Offers a penetrating insight into the potential of behavioural mechanics, revealing what really works

    The Times Literary Supplement
  • A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human

    Steve Hilton, former Senior Advisor to David Cameron and author of More Human

Strictly Necessary


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