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  • This book is deep. Deep because Jennifer Eberhardt digs right down to the lowermost areas of mindsets, customs and attitudes. She does so logically, thoroughly, and comprehensively, in a way that I really believe has never been done before. It is very rarely that you can call something highly intellectual, deeply personal, and beautifully accessible at the same time. This book is rational, honest, depressing but inspiring. Jennifer Eberhardt makes it clear that racism operates at all levels, and it fills me with hope to know that she is fighting it at all levels. More power to you, sister. The world needs you.

    Benjamin Zephaniah
  • Jennifer Eberhardt's work is essential to helping us understand racial inequalities in our country and around the world. Her groundbreaking research and deep insight makes it possible for individuals and communities to face our deeply-rooted human biases with greater compassion and courage. We avoid talking about race for fear it will divide us, but avoidance inevitably leads us to repeat past mistakes and create conditions in which old wounds fester rather than heal. Eberhardt gives us the opportunity to talk about race in new ways, ultimately transforming our thinking about ourselves and the world we want to create.

    Michelle Alexander, author of The New Jim Crow
  • Jennifer Eberhardt is one of the great thinkers and one of the great voices of our time. Everything she writes transforms the way people see things. Every talk she gives changes people’s lives. There is nobody like her. She has unique insights into contemporary society and a unique ability to evoke images, emotions, and understandings that people will never forget. I believe her book will change the conversation on race in our society – and perhaps our society itself.

    Carol Dweck, author of Mindset
  • An illuminating and readable account of how racial stereotypes and assumptions can cause social devastation and keep huge inequalities in place. It seeks to show how things can change for the better if we are honest and embrace a degree of discomfort about understanding how race works in reality.

    Dr Priyamvada Gopal, University of Cambridge

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