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  • Very interesting... Talks a lot about the origins of creativity.

    Andrew Marr, Start the Week
  • Chief executives have talked for decades about the importance of innovation, which academics define as the implementation of new ideas. But far less attention has been devoted to figuring out how to foster creativity itself.
    [How to Steal Fire is] a book on one of the most eagerly sought qualities in the business world: creativity. It promises to show readers how to think boldly and spark imaginative thought.


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