• Fifteen years ago David Kwong and I started a magic club together, and one of us was good enough to quit his day job. I’ve learned a lot from him about how to surprise and delight audiences, and now his knowledge and storytelling skills are on full display. This book shows how the art and science of illusion can make us more engaging and more persuasive.

    Adam Grant, bestselling author of ORIGINALS
  • David Kwong uses his mastery of illusion as the spine of a story about us and our limits. But more important, he shows that illusion is far more than a set of tricks; it has a very well thought-out set of principles that are broadly applicable in business and life. Here you can learn the principles and enjoy the show!"

    Ed Catmull, President of Pixar and Disney Animation, bestselling author of CREATIVITY INC.
  • David Kwong has conjured a unique and seamless blend of cognitive psychology, business acumen, and the secrets of being a renowned magician.

    Martin Seligman, bestselling author LEARNED OPTIMISM and FLOURISH
  • David Kwong’s magic leaves me in awe, and his book did too!

    Will Shortz, New York Times Crossword Editor
  • This enjoyable work from a confident master of his trade is a “virtual wand” for those who want a bit of magic in their lives

    Publishers Weekly

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