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Reviews

  • A road map for design and engineering genius, an anthropology of the modern age and an unprecedented view into one of the most secretive companies in history.

    Financial Times
  • Merchant tells a far richer story than I — having covered Apple for years as a journalist — have seen before.

    Lev Grossman, New York Times
  • The best account of the contemporary world’s single greatest technological miracle.

    Bloomberg, Must Reads of 2017
  • Brian Merchant is a lovely writer... formidable... fascinating.

    Hugo Rifkind, The Times
  • A remarkable tale... the story it tells is compelling, even addictive - almost as addictive as the iPhone itself

    The Wall Street Journal
  • Delivers its quota of compelling anecdotes... Merchant's investigations have great depth... I have no doubt this book will fly off the shelves.

    Evening Standard
  • A deep dive into the decisions and breakthroughs behind the development of the historic smartphone.

    Business Insider, Best Business Books of 2017
  • Brian Merchant’s The One Device dives deep into the making of Apple’s iPhone on its 10th anniversary, and [analyses] the implications of this worldchanging innovation.

    Andrew Hill, FT Business Book of the Year 2017
  • Apple's culture of reverence and secrecy is no match for Brian Merchant in The One Device.

    New York Times Book Review
  • In terms of breath and depth of research, The One Device is impressive.

    Irish Times

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