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  • This is a deeply tender book, and full of wise insight and honesty. Moran manages to be funny, erudite and kindly: a rare - and compelling - combination. This is the essential antidote to a culture obsessed with success. Read it

    Madeleine Bunting
  • Joe Moran is a brilliant historian, and the most perceptive and original observer of British life that we have. He makes the humdrum riveting

    Matthew Engel
  • There is an honesty and a clarity in Joe Moran's book If You Should Fail that normalises and softens the usual blows of life that enables us to accept and live with them rather than be diminished/wounded by them

    Julia Samuel, author of Grief Works and This Too Shall Pass
  • A fascinating insight. Moran's honesty is brilliantly raw and uncomfortable at times, but under the apparently bleak message on the surface there is an uplifting truth to be found. For myself, the concept of failure has been redefined

    Matthew Parris
  • Moran is a wonderful, witty writer

    Marcus Berkmann, Daily Mail
  • Moran is a past master at producing fine, accessible non-fiction

    Helen Davies, Sunday Times
  • Joe Moran is a wonderfully sharp writer, calm, precise and quietly comical

    Craig Brown, Mail on Sunday
  • I really love Joe Moran's work, he writes with such generosity and kindness

    Tiffany Watt Smith
  • These stories are beautifully told, and they are comforting at first... Moran's compassion shines through this gift of a book

    Kieran Setiya, Literary Review
  • A ­calming antidote to the world of ­professionally failing... What Moran has created is a slim, lyrical and blessedly cool-headed reflection on failure as a universally shared human trial... What he provides, instead of the mechanical business strategies laid out in some popular failure titles, is a selection of fascinating and often moving lives, characterised in some way by their failure

    Megan Nolan, New Statesman

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